duang

Thai ดวง (duuang).

duang (plural duangs)

1. A kind of Asian horoscope.

• Dugan, gunda

From a mishearing of an unusually-pronounced 動啊／动啊 (dòng a, “to bounce”, literally “to move”), a phrase spoken by Jackie Chan in Bawang Shampoo's advertisement.[1]

當我第一次知道要拍洗髮水廣告的時候，其實我是拒絕的。因為我覺得，你不能叫我拍我就馬上去拍，第一我要試一下，我又不想說，一個廣告拍完後加上好多特技，頭髮動啊，很黑，很亮，很柔，結果觀眾出來一定會罵我，根本沒有這種頭髮，證明上面這個是假的。 [MSC, trad.]

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当我第一次知道要拍洗发水广告的时候，其实我是拒绝的。因为我觉得，你不能叫我拍我就马上去拍，第一我要试一下，我又不想说，一个广告拍完后加上好多特技，头发动啊，很黑，很亮，很柔，结果观众出来一定会骂我，根本没有这种头发，证明上面这个是假的。 [MSC, simp.]

From: 2004, Jackie Chan's commercial with Bawang Shampoo

Dāng wǒ dìyīcì zhīdào yào pāi xǐfàshuǐ guǎnggào de shíhòu, qíshí wǒ shì jùjué de. Yīnwèi wǒ juéde, nǐ bùnéng jiào wǒ pāi wǒ jiù mǎshàng qù pāi, dìyī wǒ yào shì yīxià, wǒ yòu bù xiǎng shuō, yī ge guǎnggào pāi wán hòu jiāshàng hǎo duō tèjì, tóufà dòng a, hěn hēi, hěn liàng, hěn róu, jiéguǒ guānzhòng chūlái yīdìng huì mà wǒ, gēnběn méiyǒu zhè zhǒng tóufà, zhèngmíng shàngmiàn zhège shì jiǎ de. [Pinyin]

At first when I was told to star in the shampoo commercial, actually I was reluctant. Because I thought that, you can't ask me for the commercial immediately. First, I have to try myself. I don't want to say that after adding lots of effects to the commercial, my hair bounces, (becomes) very dark, very shiny, very smooth, and then at the end the viewers will criticize me, saying that there is no such kind of hair, it proves that the above is fake.

• (imitating the original pronunciation) IPA^(key): /tʷãɔ̃⁵⁴⁵⁴/

duang

1. (neologism) Used to describe an action as if there were the sound of special effects accompanying it

   • 其實一開始粉他，我是拒絕的。但是當我偷偷看了他在《我是歌手》的演出之後，就像加了特技一樣。duang！ [MSC, trad.]
     其实一开始粉他，我是拒绝的。但是当我偷偷看了他在《我是歌手》的演出之后，就像加了特技一样。duang！ [MSC, simp.]

     From: 我是歌手 (I Am a Singer), 第三季第12期

     Qíshí yī kāishǐ fěn tā, wǒ shì jùjué de. Dànshì dāng wǒ tōutōu kàn le tā zài “Wǒ shì gēshǒu” de yǎnchū zhī hòu, jiù xiàng jiā le tèjì yīyàng. Duāng! [Pinyin]

     Actually, when I first started to follow him, I rejected him. But after secretly watching him perform at I Am a Singer, it was as if there were special effects. Duang!

• Duang, Language Log, March 1, 2015