Radisson Red
TypeSubsidiary
IndustryHospitality, Hotels, Tourism
Founded2015 (2015)
Number of locations
9[1]
Area served
Worldwide
Parent
Websitewww.choicehotels.com www.radissonhotels.com

Radisson Red (stylized as Radisson RED) is an international chain of full service hotels operated by Radisson Hotel Group. It operates hotels in the United States and internationally. Radisson Red is an upscale hotel with emphasis on modern design and technology. As of 2019, the brand has twenty three hotels either in operation or under development.

History

Radisson Red was launched by Carlson Rezidor in 2015 along with the brand Quorvus Collection, the first brands launched by the company since 1987.[2] Initial plans were to launch 60 Radisson Red hotels by 2020 with the first opening in Brussels, Belgium on April 18, 2016.[3]

The first Radisson Red in the United States opened in 2016 in Minneapolis, Minnesota[4] with a second U.S. location in Portland, Oregon (Radisson RED Portland Downtown; now operating as Hotel Vance, Portland, a Tribute Portfolio Hotel) in November 2018.[5] It continued its expansion with a hotel in Campinas, Brazil in August 2017, Cape Town, South Africa in September 2017, and Glasgow, United Kingdom on April 30, 2018[6]

As of 2019, the brand has twenty three hotels either in operation or under development.[7]

Concept

Radisson Red is targeted to guests with an "ageless millenial mindset", incorporating more art, music and fashion into its services and offerings with a focus on communal spaces such as the bars and lobbies, digital customer service, and bold color interiors.[8] It has its own branded restaurant, called OUIBAR,[9] and is marketed more at millennials.[10] The brand's emphasis is on modern design, technology, and quick food service.[11]

See also

References

  1. ↑ "Radisson Red Locations". Radisson Hotel Group.
  2. ↑ "Carlson launches two new hotel brands". www.bizjournals.com. Retrieved 2019-11-20.
  3. ↑ "Radisson RED | Hospitality ON". hospitality-on.com. Retrieved 2019-11-20.
  4. ↑ "Radisson RED Minneapolis Opens Today". Meet Minneapolis. 2016-11-16. Retrieved 2019-11-20.
  5. ↑ Njus, Elliot (2018-09-18). "Downtown Radisson Red hotel sets November opening". oregonlive. Retrieved 2019-11-20.
  6. ↑ "UK's first Radisson RED hotel opens in Glasgow". www.scotsman.com. Retrieved 2019-11-20.
  7. ↑ Caswell, Mark (22 September 2019). "Radisson Red announces three new European properties". Business Traveller.
  8. ↑ Net, Hospitality. "Radisson Red is appealing to millenials by breaking the stuffy hotel stereotype". Hospitality Net. Retrieved 2019-11-20.
  9. ↑ Rayno, Amelia (November 2, 2016). "A sneak peek at Radisson Red's new OuiBar + Ktchn". Star Tribune. Retrieved 12 December 2016.
  10. ↑ Karmin, Craig (2014-02-18). "Radisson to Launch Hotel for Millennials". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-11-20.
  11. ↑ Rosenbloom, Stephanie (17 March 2015). "Hotels for the Next Generation". The New York Times.


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