1980: All Seasons

The hotel chain All Seasons was created in Australia in 1980. By 1999, it operated 27 hotels when it was acquired by the French hotel group Accor.^[3]

In 2007, Accor relaunched All Seasons in France,^[4] making it a non-standardized economy brand focused on stylish designs. The pillow logo was introduced.^[5] In 2010, the All Seasons network of hotels reached 100 locations.^[6]

2011: Ibis Styles

In September 2011, Accor rebranded All Seasons into Ibis Styles, and Etap Hôtel into Ibis Budget, turning Ibis into the group's economy megabrand.^[7] The "Sweet Bed" was rolled out throughout the Ibis brands, the first bed entirely designed by a hotel group.^[8] The mattresses, pillows and digital access were upgraded.^[9] The lobby was turned into a living space.^[10] Following this restructuration, the Ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels.^[11] The first Ibis Styles signs were installed in December 2012.^[12]

From 2011 to 2014, the number of Ibis Styles hotels increased by 65% reaching 250 locations in 21 countries.^[5] In 2016, Accor announced the launch of Ibis Styles in the United States, near the LaGuardia Airport in New York,^[13] at the London Heathrow Airport.^[14] and in India.^[15] In Africa, Ibis Styles became the hotel chain with the most planned openings.^[16]

In 2018, Ibis Styles opened the first hotel entirely dedicated to European comics in Geneva.^[17] In 2019, Ibis Styles introduced Lit'maginaire (Bed'maginary), an augmented reality application connected to a pillow and simulating a trip into space.^[18] In January 2020, Ibis Styles launched in the Philippines.^[19]

The last remaining hotel with the old All Seasons name was located in Jakarta.^[20]