Hotel Sogo
Product typeHotel chain
OwnerGlobal Comfort Group Corporation
CountryPhilippines
Introduced1992
MarketsPhilippines
TaglineSo clean... So good!
Websitewww.hotelsogo.com

Hotel Sogo (ホテル ソウゴ, Hoteru Sougo) is a hotel chain in the Philippines managed and owned by the Global Comfort Group Corporation, which also owns the Icon Hotel and Eurotel hotel chains.[1] Currently, the hotel group has 34 hotels over Metro Manila and 14 in 11 other provinces.[2] The hotel generally display a lodging with a Japanese theme.

History

Hotel Sogo was established by two individuals in 1992. One was a hotel professional who was involved in the hotel industry for 20 years and the other was a commercial developer and a contractor with an "AAA" license. The word "Sogo" was included as part of the hotel's chain name which mean "harmony" and adopted a Japanese theme.[3][4] In the Philippines, the hotel brand brought many innovation to the hospitality industry by introducing free wifi, giving skateboards to the floor personnel, and launching a 24/7 call center.[4]

In 2016, Hotel Sogo launched the hoverboard-based service. The waiters of the hotel chain are using the self-balancing two-wheel electrical motorized boards, locally known as hoverboard for F&B drive-in services.[5] In February 2019, Hotel Sogo launched a new, simpler designed throughout its branded locations.[4]

Branches

As of February 2019, the Global Comfort Group Corp manages 39 Hotel Sogo branches in the country.[1]

References

  1. 1 2 Galang, Vincent Mariel (1 February 2020). "Hotel Sogo targets to have over 50 branches by 2020". BusinessWorld. Retrieved 4 February 2021.
  2. ↑ Sogo Hotels in Manila, Trails.com, Inc. Retrieved 2012
  3. ↑ "About Us". Hotel Sogo. Archived from the original on 21 March 2012. Retrieved 18 March 2016.
  4. 1 2 3 "A glimpse into largest chain Hotel Sogo's future". Panay News. 2019-02-12. Retrieved 2020-01-27.
  5. ↑ "LOOK: Sogo uses 'hoverboards' to deliver food". ABS-CBN News. January 6, 2016. Retrieved March 1, 2016.


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