Courtyard by Marriott
IndustryHospitality, Tourism
Founded1983
Number of locations
1,254 (as of June 30, 2020)[1]
Area served
Worldwide
ParentMarriott International
WebsiteCourtyard by Marriott

Courtyard by Marriott is a brand of hotels owned by Marriott International. One of Marriott's mid-priced brands, the hotels are primarily targeted to business travelers, but also accommodate traveling families. Rooms have desks, couches, and free Internet access. The majority of locations have a bistro that sells fresh cooked and prepared breakfast (not complimentary), appetizers, sandwiches, and more. All have 24-hour "markets." Premium upgrades are also offered, such as Enhanced Internet upgrades and larger "suite-style" rooms.

Courtyard's competitors in the mid-priced business-oriented hotel segment include Cambria Hotels & Suites, Wingate Inn, and Hilton Garden Inn.

History

Courtyard by Marriott hotel in Kulpsville, Pennsylvania

In the early 1980s, Marriott struggled to find locations that fitted the existing Marriott brand. To broaden selection, the company created Courtyard for business and pleasure travelers. The new brand focused on smaller properties in lower demand areas. The chain grew from three test sites in 1983 to over 90 hotels in 1987.[2]

The first location was built in 1983 in San Luis and was Marriott's first sister brand. The chain primarily targeted business travelers, but over time has broadened to the leisure market. Most properties now offer a swimming pool or fitness center, microwaves and mini-fridges, and family rates. Many have a mini-fridge in every room, and generally have a complimentary guest microwave in The Market. Usually, microwaves are found in suite rooms.

Marriott International spent $2 billion in the mid-1980s on expanding the Courtyard by Marriott chain to attract the typical Holiday Inn clientele.[3]

In 2007, Marriott adopted its Refreshing Business Initiative to update the Courtyard properties to better satisfy the business traveler. Renovations included a redesigned lobby, and a bar with extended hours, which not only offered a popular social setting, but also increased revenue.[4]

In 2017, a Courtyard Marriott Hotel became the first American chain hotel to open on the Island of Bonaire, and through a partnership with local dive shop chain, Dive Friends Bonaire, became the first Courtyard hotel in the world to have an onsite scuba diving shop.[5]

As of June 30, 2020, there were 1,254 Courtyard Marriott Hotels worldwide with 187,095 rooms in addition to 288 hotels with 49,335 rooms in the pipeline.[1]

Accommodations

Historical

Year Type US Non-US Total
2006[6]Properties733
Rooms105,526
2007[7]Properties69374767
Rooms96,75914,021110,780
2008[8]Properties72880808
Rooms101,74315,515117,258
2009[9]Properties76890858
Rooms107,64017,566125,206
2010[10]Properties79597892
Rooms111,63419,435131,069
2011[11]Properties805108913
Rooms113,41321,306134,719
2012[12]Properties817112929
Rooms114,94821,605136,553
2013[13]Properties836117953
Rooms117,69322,856140,549
2014[14]Properties861127988
Rooms120,89424,906145,800

From 2015

Year Type North
America		 Europe Middle E.
& Africa		 Asia &
Pacific		 Caribbean &
Latin Am.		 Total
2015[15]Properties91649537301,037
Rooms129,0419,2201,0419,2434,872153,417
2016[16]Properties96154641361,098
Rooms135,19610,1671,27910,3996,014163,055
2017[17]Properties99456648381,142
Rooms139,32610,4271,27912,0766,298169,406
2018[18]Properties1,02763763391,199
Rooms143,38911,8281,48715,3066,428178,438
2019[19]Properties1,05368772411,241
Rooms146,60212,8921,48716,9316,717184,629
2020[20]Properties1,05872879411,258
Rooms146,91313,5511,68418,4546,717187,319
2021[21]Properties1,038761089431,256
Rooms143,37614,4842,16220,3147,063187,399
2022[22]Properties1,050741099471,280
Rooms145,02514,0032,13922,3987,612191,177

References

  1. 1 2 "Courtyard". Marriott Hotels Development. Retrieved 2020-08-20.
  2. ↑ Wind, Jerry (1989). "'Courtyard by Marriott': Designing a Hotel Facility with Consumer-Based Marketing Models". Interfaces. 19 (1): 25–47.
  3. ↑ Leslie Smith, "Marriott Stakes Out New Territory", The New York Times, 22 September 1985, section 3, p. 1.
  4. ↑ Mest, C. Elliott (4 June 2012). "Courtyard renovations nearly complete in North America". Hotel Management. 227 (7): 22–62.
  5. ↑ Crow, Melinda. (2017-07-15). "#TravelTruth: Scuba Diving Bonaire on the Cheap - FirstRead.Me". FirstRead.Me. Retrieved 2017-08-01.
  6. ↑ "2006 Annual Report". www.marriott.gcs-web.com. p. 20.
  7. ↑ "2007 Annual Report". www.marriott.gcs-web.com. p. 26.
  8. ↑ "2008 Annual Report". www.marriott.gcs-web.com. p. 22.
  9. ↑ "2009 Annual Report". www.marriott.gcs-web.com. p. 19.
  10. ↑ "2010 Annual Report". www.marriott.gcs-web.com. p. 18.
  11. ↑ "2011 Annual Report". www.marriott.gcs-web.com. p. 19.
  12. ↑ "2012 Annual Report". www.marriott.gcs-web.com. p. 22.
  13. ↑ "2013 Annual Report". www.marriott.gcs-web.com. p. 20.
  14. ↑ "2014 Annual Report". www.marriott.gcs-web.com. p. 17.
  15. ↑ "2015 Annual Report". www.marriott.gcs-web.com. p. 5.
  16. ↑ "2016 Annual Report". www.marriott.gcs-web.com. p. 7.
  17. ↑ "2017 Annual Report". www.marriott.gcs-web.com. p. 7.
  18. ↑ "2018 Annual Report". www.marriott.gcs-web.com. p. 6.
  19. ↑ "2019 Annual Report". www.marriott.gcs-web.com. p. 6.
  20. ↑ "2020 Annual Report". www.marriott.gcs-web.com. p. 8.
  21. ↑ "2021 Annual Report". www.marriott.gcs-web.com. p. 7.
  22. ↑ "2022 Annual Report". www.marriott.gcs-web.com. p. 7.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.