treo đầu dê bán thịt chó

Vietnamese

Etymology

Calque of Chinese 掛羊頭賣狗肉／挂羊头卖狗肉 (quải dương đầu mại cẩu nhục).

Pronunciation

(Hà Nội) IPA^(key): [t͡ɕɛw˧˧ ʔɗəw˨˩ ze˧˧ ʔɓaːn˧˦ tʰit̚˧˨ʔ t͡ɕɔ˧˦]
(Huế) IPA^(key): [ʈɛw˧˧ ʔɗəw˦˩ jej˧˧ ʔɓaːŋ˦˧˥ tʰit̚˨˩ʔ t͡ɕɔ˨˩˦]
(Hồ Chí Minh City) IPA^(key): [ʈɛw˧˧ ʔɗəw˨˩ jej˧˧ ʔɓaːŋ˦˥ tʰɨt̚˨˩˨ cɔ˦˥]

Verb

treo đầu dê bán thịt chó

(literal) to put up goat heads, but actually be selling dog meat
(figurative, advertising) to practice blatantly false advertising, to pull off a bait and switch

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