marketing

See also: Marketing and márketing

English

Verb

marketing

  1. present participle and gerund of market

Noun

marketing (countable and uncountable, plural marketings)

  1. Buying and/or selling in a market (street market or market fair).
    • 1961, Arkansas Agricultural Experiment Station, Bulletin, page 16:
      The final result of the extreme seasonality of marketings of cattle and calves in Arkansas would have been an inshipment of either slaughter cattle or block beef and beef products during three quarters of the year.
    1. (archaic or Philippines) Shopping, going to market as a buyer.
      • 1859, Charles Dickens, A Tale of Two Cities:
        Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction [] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any introduction in the nature of an article []
      • 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, →ISBN, p. 223):
        [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.
      • 2022 May 14, Fr. Roger Solis, SVD, The Word in Other Words, University of San Carlos:
        We did everything from laundry to house cleaning, washing dishes to cooking, and even marketing. Since I was gifted with the skills to cook, I volunteered to help out in the kitchen and do the marketing.
    2. (dated) Attending market as a seller.
      Marketing was a time-consuming task for truck farming families, as the round trip could take most of the day.
  2. (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.
    a bachelor's degree in marketing
    • 2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:
      In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

Usage notes

The newer sense of the gerund (promotion and distribution strategy, often across multiple markets) has largely displaced the older sense (attending street market as either buyer or seller), but readers who encounter the gerund in older texts should appreciate that the older sense was meant.

Hyponyms

(promotion of sales) advertising, branding, pricing, sales, promotion

Derived terms

Descendants

Translations

The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.

French

Etymology

Borrowed from English marketing.

Pronunciation

  • IPA(key): /maʁ.ke.tiŋ/
  • (file)

Noun

marketing m (plural marketings)

  1. marketing
    Synonym: mercatique m
    Antonym: démarketing

See also

Further reading

Hungarian

Etymology

Borrowed from English marketing.[1]

Pronunciation

  • IPA(key): [ˈmɒrkɛtiŋɡ]
  • Hyphenation: mar‧ke‧ting
  • Rhymes: -iŋɡ

Noun

marketing (plural marketingek)

  1. marketing

Declension

Inflection (stem in -e-, front unrounded harmony)
singular plural
nominative marketing marketingek
accusative marketinget marketingeket
dative marketingnek marketingeknek
instrumental marketinggel marketingekkel
causal-final marketingért marketingekért
translative marketinggé marketingekké
terminative marketingig marketingekig
essive-formal marketingként marketingekként
essive-modal
inessive marketingben marketingekben
superessive marketingen marketingeken
adessive marketingnél marketingeknél
illative marketingbe marketingekbe
sublative marketingre marketingekre
allative marketinghez marketingekhez
elative marketingből marketingekből
delative marketingről marketingekről
ablative marketingtől marketingektől
non-attributive
possessive - singular
marketingé marketingeké
non-attributive
possessive - plural
marketingéi marketingekéi
Possessive forms of marketing
possessor single possession multiple possessions
1st person sing. marketingem marketingjeim
2nd person sing. marketinged marketingjeid
3rd person sing. marketingje marketingjei
1st person plural marketingünk marketingjeink
2nd person plural marketingetek marketingjeitek
3rd person plural marketingjük marketingjeik

Derived terms

  • marketinges

(Compound words):

References

  1. Tótfalusi, István. Idegenszó-tár: Idegen szavak értelmező és etimológiai szótára (’A Storehouse of Foreign Words: an explanatory and etymological dictionary of foreign words’). Budapest: Tinta Könyvkiadó, 2005. →ISBN

Italian

Etymology

Unadapted borrowing from English marketing.

Pronunciation

  • IPA(key): /ˈmar.ke.tinɡ/, /ˈmar.ke.tin/[1]
  • Rhymes: -arketinɡ, -arketin
  • Hyphenation: màr‧ke‧ting

Noun

marketing m (uncountable)

  1. marketing (the promotion, distribution and selling of a product or service)

References

  1. marketing in Luciano Canepari, Dizionario di Pronuncia Italiana (DiPI)

Further reading

  • marketing in Treccani.it – Vocabolario Treccani on line, Istituto dell'Enciclopedia Italiana

Polish

Etymology

Borrowed from English marketing.

Pronunciation

  • IPA(key): /marˈkɛ.tiŋk/
  • (file)
  • Rhymes: -ɛtiŋk
  • Syllabification: mar‧ke‧ting

Noun

marketing m inan

  1. marketing (promotion, distribution and selling of a product or service)

Declension

Derived terms

adjective
  • marketingowy
noun
  • marketingowiec

Further reading

  • marketing in Wielki słownik języka polskiego, Instytut Języka Polskiego PAN
  • marketing in Polish dictionaries at PWN

Portuguese

Etymology

Unadapted borrowing from English marketing.

Pronunciation

 
  • (Brazil) IPA(key): /ˈmaʁ.ke.t͡ʃĩ/ [ˈmah.ke.t͡ʃĩ]
    • (São Paulo) IPA(key): /ˈmaɾ.ke.t͡ʃĩ/
    • (Rio de Janeiro) IPA(key): /ˈmaʁ.ke.t͡ʃĩ/ [ˈmaχ.ke.t͡ʃĩ]
    • (Southern Brazil) IPA(key): /ˈmaɻ.ke.t͡ʃĩ/

Noun

marketing m (usually uncountable, plural marketings)

  1. marketing (communication and interaction with costumers)
    Synonym: (less common) mercadologia
    O setor de marketing está avaliando o público-alvo.
    The marketing department is analysing the target audience.
  2. (informal) promotion (the act of promoting a product or service)
    Synonym: promoção
    Fiz um marketing da nossa banda.
    I put out some promotion for our band.

Derived terms

Romanian

Etymology

Borrowed from English marketing.

Noun

marketing n (uncountable)

  1. marketing

Declension

Serbo-Croatian

Etymology

Borrowed from English marketing.

Pronunciation

  • IPA(key): /mǎrketinɡ/
  • Hyphenation: mar‧ke‧ting

Noun

màrketing m (Cyrillic spelling ма̀ркетинг)

  1. marketing

Declension

References

Spanish

Etymology

Unadapted borrowing from English marketing.

Pronunciation

  • IPA(key): /ˈmaɾketin/ [ˈmaɾ.ke.t̪ĩn]
  • Rhymes: -aɾketin

Noun

marketing m (plural marketings)

  1. marketing
    Synonym: mercadotecnia

Usage notes

According to Royal Spanish Academy (RAE) prescriptions, unadapted foreign words should be written in italics in a text printed in roman type, and vice versa, and in quotation marks in a manuscript text or when italics are not available. In practice, this RAE prescription is not always followed.

Alternative forms

Further reading

Turkish

Etymology

Unadapted borrowing from English marketing.

Pronunciation

  • IPA(key): /maɾ.ce.tiɲɟ/
  • Hyphenation: mar‧ke‧ting

Noun

marketing (definite accusative marketingi, plural marketingler)

  1. marketing
    Synonym: pazarlama

Declension

Inflection
Nominative marketing
Definite accusative marketingi
Singular Plural
Nominative marketing marketingler
Definite accusative marketingi marketingleri
Dative marketinge marketinglere
Locative marketingde marketinglerde
Ablative marketingden marketinglerden
Genitive marketingin marketinglerin

Derived terms

  • dijital marketing

Further reading

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