direct marketing

direct marketing (uncountable)

1. (business, marketing) Marketing that reaches customers by communications directly addressed to the customer. Methods of digital marketing include reaching potential customers, donors, patrons through placing live phone calls from an agent.
   • 2013 May 25, “No hiding place”, in The Economist‎, volume 407, number 8837, page 74:

     In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

• direct mail

• digital direct marketing