Swiish

In November 2012, Obermeder launched Swiish, a lifestyle blog.^[1] The website covers fashion, beauty, health, home and family. In 2015, swiish.com expanded into an online store, selling fashion, accessories and homewares.

Books

Obermeder's first book, Never Stop Believing,^[2] was released in April 2013 through Allen & Unwin. In the memoir, Obermeder describes her struggles to succeed in commercial television, as well as her experience of cancer.

Obermeder and her sister released their first e-book, Super Green Smoothies,^[3][4] in September 2014. In April 2013, a paperback version of the book was published by the Allen and Unwin publishing company. The book is in its 12th reprint and has sold over 120,000 copies, making it the bestselling smoothie book in Australia.^[5] Super Green Smoothies was also the third highest-selling non-fiction book of 2015.^[6]

In March 2016, Obermeder and Koraiem released The Good Life, a cookbook of their favourite meals.^[7]

In September 2017, Obermeder and Koraiem released their third cookbook, Super Green, Simple and Lean,^[8] which has recipes for smoothies, salads, bowls, and snacks.^[9]

Smoothie challenges

After publishing their first book in 2015, Obermeder and her sister launched their first Super Green Smoothie 30 Day Smoothie Challenge.^[10][11] The challenge required participants to drink one super green smoothie every day for 30 days, using the recipes provided in their cookbook.

Radio

In 2017, Obermeder joined the Macquarie Radio Network as the host of Better Living with Sally Obermeder. The show provides news coverage and views on topics such as fashion, beauty, health and family.^[12]

Television career

Obermeder's career with Seven Network began when she joined the Sydney Weekender team in 2005. Out on the road for the weekly travel and lifestyle show, Obermeder covered a mix of stories. In the same year Obermeder also presented the New Zealand special of Mike Whitney's Walkabout, a national travel series which aired in 2005 and 2006.

In 2008, Obermeder joined the network's former evening current affairs show Today Tonight as National Entertainment and Lifestyle Reporter, she remained in the position until 2013. In the position, she conducted over 200 celebrity interviews.

Before working at Seven Network, Obermeder sourced, scripted, produced and presented her own segments on Channel 31's Not The Movie Show, a film and entertainment program.

In 2013, Obermeder was appointed co-host of the Seven Network's afternoon show The Daily Edition alongside Tom Williams, Monique Wright and Kris Smith. The show was a combination of breaking news, live interviews and entertainment updates. The live panel show aired on weekdays at 2pm before it was axed in June 2020. Obermeder left the Seven Network following its final episode on 26 June 2020.^[13][6]

Ambassadorships

Obermeder is an ambassador for the National Breast Cancer Foundation, The Sony Foundation, and also works with the Nelune Foundation and The Breast Cancer Network of Australia.^[14]

In October 2015 Obermeder was announced as the ambassador for Avon Cosmetics. She has also been in campaigns for Westfield,^[15] Priceline,^[16] and The ATC Spring Racing Carnival.

Cancer diagnosis

Once her daughter was born, Obermeder started chemotherapy.^[20] Obermeder, her colleagues, and her friends in the television industry put on a fundraising event at The Beresford in February 2012.^[21]

Obermeder attended the InStyle magazine 'Women of Style Awards' in May 2012. She received a standing ovation for her speech in which she discussed the meaning of style, and what she has learned through her battle with cancer while also being a new mum.^[22] Additionally, Obermeder wrote a book about her experience.^[23]

In October 2012, Obermeder was given the all clear.^[24] In 2016, Obermeder celebrated passing the five year all-clear mark.^[25]