Piwik PRO Analytics Suite
Developer(s)Piwik PRO
Initial release2016
Available inDutch, English, Finnish, French, German, Swedish,
TypeAnalysis, Web analytics, Tag management system, Customer data platform, Consent management
Websitepiwik.pro

Piwik PRO Analytics Suite is a privacy-focused platform for tracking and analyzing user behavior on websites and other digital products. It is developed by Piwik PRO, based in Poland. For years, Piwik PRO was connected with Clearcode, a company specializing in custom AdTech and MarTech platform development.[1] Piwik PRO was also connected with Matomo (previously Piwik).[2]

In 2022 the vendor passed $11M ARR and increased its customer base by 50%.[3]

As of September 2023, Piwik PRO Analytics Suite is used by over 32,000 live websites.[4] According to a statistical tool, it's 0.1% of all the websites.[5]

Piwik PRO Analytics Suite is used by various government and health organizations, including the Government of the Netherlands and DKMS.

Piwik PRO is an ISO 27001 certified company[6] and its product is SOC 2 type II-certified.[7]

History

In September 2013, Matthieu Aubry, Piwik founder (now Matomo), and Maciej Zawadziński, the CEO of Clearcode, founded Piwik PRO. It provided support and features for the open-source Piwik. In June 2016, Clearcode became the sole owner of Piwik PRO.[8][9] The same year Piwik PRO Analytics Suite was created.

In February, 2017, Tim Schumacher,[10] co-founder and former CEO of Sedo.com, along with Warsaw Equity Group (WEG),[11] a Polish private equity firm, invested $2 million in Piwik PRO.[12]

In 2018 Consent Manager was added to the Piwik PRO Analytics Suite for GDPR-compliant consent collection and management. The module was then developed to enable compliance with such legal acts such as TTDSG, LGPD, CCPA and HIPAA.[13][14]

In 2018 Piwik PRO joined the EIT Digital Accelerator,[15] a Knowledge and Innovation Community of the European Institute of Innovation and Technology.

In 2020 Piwik PRO's connection to Clearcode ended. In 2021 Piwik PRO Core, a free version of Piwik PRO Analytics Suite, was released.[16]

In 2023, Maciej Zawadziński resigned as CEO, and Piotr Korzeniowski took over his position. The same year, Brian Clifton, Google's former Head of Web Analytics for Europe, joined Piwik PRO as an advisor.[17]

In July 2023, Piwik PRO introduced a new and rebuilt CDP module.[18]

In October 2023, Piwik PRO and Cookie Information merged. The deal is backed by Kirk Kapital, Piwik PRO’s founder, the management team, selected employees at Piwik PRO, and the Export and Investment Fund of Denmark.[19][20][21]

Features

Piwik PRO Analytics Suite consists of four modules:

See also

References

  1. ↑ "How We Designed and Built an Analytics Suite | Case Study | Clearcode". Clearcode | Custom AdTech and MarTech Development. Retrieved 2023-09-12.
  2. ↑ "Piwik PRO vs. Matomo: The most important differences explained". Piwik PRO. Retrieved 2023-09-12.
  3. ↑ "Piwik PRO, a leading vendor of privacy-friendly analytics, passes $11M ARR, introduces new CEO and strategy". stories.prowly.com. Retrieved 2023-09-12.
  4. ↑ "Piwik PRO Usage Statistics". trends.builtwith.com. Retrieved 2023-09-12.
  5. ↑ "Usage Statistics and Market Share of Piwik Pro for Websites, September 2023". w3techs.com. Retrieved 2023-09-12.
  6. ↑ "We're Officially ISO 27001-certified!". Piwik PRO. 2018-08-28. Retrieved 2023-09-12.
  7. ↑ "Piwik PRO meets the SOC 2 standard". Piwik PRO. 2022-09-29. Retrieved 2023-09-12.
  8. ↑ "Piwik PRO vs Matomo (Piwik PRO VS Piwik)". Analytics Platform - Matomo. Retrieved 2023-09-12.
  9. ↑ "Piwik PRO vs Matomo". Analytics Platform - Matomo. Retrieved 2023-09-12.
  10. ↑ Tim Schumacher Official Website
  11. ↑ Warsaw Equity Group Investments
  12. ↑ Piwik Pro raises $2 million to truly liberate your analytics - TechCrunch
  13. ↑ "HIPAA-Compliant Analytics Solutions For Healthcare Companies". www.analytico.ca. Retrieved 2023-09-13.
  14. ↑ "... Piwik PRO fully complies with GDPR, HIPAA, and CCPA ..." www.ander.group. Retrieved 2023-09-13.
  15. ↑ Release, Press (2018-03-08). "Piwik PRO Joins EIT Digital Accelerator". Multichannel Merchant. Retrieved 2023-09-12.
  16. ↑ AdsTalk (2021-09-22). "Polska alternatywa Google Analytics. Piwik PRO Core, jest już dostępny bezpłatnie". AdsTalk (in Polish). Retrieved 2023-09-13.
  17. ↑ "Google's Former Head of Web Analytics for Europe Joins Privacy-Focused Analytics Vendor Piwik PRO - ExchangeWire.com". www.exchangewire.com. Retrieved 2023-09-12.
  18. ↑ "A Leading Privacy-Friendly Analytics Vendor Piwik PRO Introduces its Reinvented Customer Data Platform - ExchangeWire.com". www.exchangewire.com. Retrieved 2023-09-12.
  19. ↑ "Cookie Information and Piwik PRO merge to give European marketers more control over their online data". Tech.eu. 2023-11-06. Retrieved 2023-11-23.
  20. ↑ Korzeniowski, Piotr (2023-11-06). "Piwik PRO and Cookie Information are merging to strengthen the first-party marketing tech offering". Piwik PRO. Retrieved 2023-11-23.
  21. ↑ Fich, Oliver (2023-11-06). "Cookie Information and Piwik PRO are Merging: Shaping the Future of Digital Marketing". Cookie Information. Retrieved 2023-11-23.
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