Adobe Experience Cloud
Developer(s)Adobe Inc.[1]
Initial releaseOctober 24, 2012 (2012-10-24)
Operating systemWindows, Linux, OS X[1]
Available inMultilingual
TypeSoftware suite, cloud applications
LicenseSoftware as a service
Websitebusiness.adobe.com

Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe Inc.

History

Adobe Experience Cloud includes a set of analytics, social, advertising, media optimization, targeting, web experience management, journey orchestration and content management products,[2] hosted on Microsoft Azure.[1]

The Adobe Marketing Cloud collection was introduced to the public in October 2012[3] as Adobe began retiring the Omniture branding it acquired in October 2009.[4][5] Products of the defunct company were then integrated, step-by-step, into the new Cloud service[6] which includes the following eight applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer,[7] Adobe Campaign (Classic and Standard), Audience Manager and Primetime. In November 2013, Adobe Systems introduced mobile features to its Marketing Cloud, making smartphones and other mobile devices new targets for analytics.[8][9][10]

On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be purchasing Omniture, which is an online marketing and web analytics business unit in Orem, Utah.[11] The deal worth $1.8 billion, was completed on October 23, 2009,[5][12] and is now joined by other Adobe owned assets such as Day Software and Efficient Frontier, as the main components of Adobe's Digital Marketing Business Unit.[13][14] Around 2012, Adobe withdrew the Omniture brand while its products were being integrated into the Adobe Marketing Cloud.[13][15][16]

In 2013, Adobe also attained Satellite TMS from Search Discovery and renamed it Adobe Dynamic Tag Management (Adobe DTM) to replace their Adobe Tag Manager. Using what was learned from Adobe DTM, Adobe made Adobe Launch, the next-generation tag management system, and released it in 2018.

On May 21, 2018, Adobe announced the acquisition of Magento for $1.68 billion.[17] The addition of the Magento Commerce enables commerce features to be integrated into the Adobe Experience Cloud.

In the same year, on September 20, 2018, Adobe obtained the marketing automation company Marketo.[18] This transaction is expected to close in 2018.[19]

In 2021, Adobe Experience Platform Launch will be integrated into Adobe Experience Platform as a suite of data collection technologies.[20]

Products

  • Adobe Experience Manager (AEM)[21] is an enterprise content management system[22] and digital asset management.[23] Before its acquisition, it was formerly known as Day CQ5.
  • Adobe Campaign[24] is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS, MMS and more.[25] This software is based on Algorithmic Marketing to provide personalization. The software was formerly known as Neolane. Currently, Adobe has two separate versions of the product in the name of Adobe Campaign Classic (Acquired Neolane Version) and Adobe Campaign Standard, the complete cloud-based version built and developed by Adobe.*
  • Adobe Audience Manager (AAM)[26] is a data management platform. This software is based on algorithmic modeling that allows the use of data science to either expand existing audiences or classify them into personas using lookalike modeling and predictive analytics.[27]
  • Adobe Analytics (was Omniture), is one of industrial leading tool for Web Analytics. Besides default metrics and dimensions, the tool allows user to define tags implemented in webpage for web tracking, so that to create customized dimensions, metrics, segmentations, as well as to create user own's report, dashboards to make various digital marketing, user behavior analysis. Within Adobe Analytics, a tool called Data Warehouse is also provided for scheduling and delivering raw data by email or to FTP server for further data analysis. Different from Google Analytics (Free Version), Adobe Analytics has no free version.

References

  1. 1 2 3 Adobe. "Adobe Experience Manager as a Cloud Service - Terminology". Experience League, Adobe. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
  2. ↑ "Adobe Marketing Cloud solutions". Adobe Systems. Archived from the original on January 11, 2014. Retrieved January 13, 2014.
  3. ↑ "Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New Campaign Launches | Adobe Newsroom". news.adobe.com. 2012-10-24. Archived from the original on 2023-08-21. Retrieved 2018-10-02.
  4. ↑ "Adobe Buys Omniture, Opens Gate to Advertising". Forbes magazine. September 16, 2009. Archived from the original on February 22, 2014. Retrieved January 13, 2014.
  5. 1 2 "Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion". New York Times. Associated Press. September 15, 2009. Archived from the original on November 7, 2017. Retrieved January 5, 2014.
  6. ↑ Richard Carey (July 18, 2012). "How To Gracefully Retire A Brand Name". SearchEngineLand.com. Archived from the original on February 23, 2014. Retrieved February 15, 2014.
  7. ↑ "Adobe Media Optimizer is now Adobe Advertising Cloud". Archived from the original on 2020-12-01. Retrieved 2021-03-16.
  8. ↑ "Adobe Takes Its Marketing Cloud Services Mobile". Forbes. November 7, 2013. Archived from the original on January 13, 2014. Retrieved January 18, 2014.
  9. ↑ "Adobe adds geolocation targeting to Marketing Cloud". PC World. November 7, 2013. Archived from the original on January 12, 2014. Retrieved January 14, 2014.
  10. ↑ "Adobe Launches Mobile Services for Adobe Marketing Cloud". Adobe Systems. Archived from the original on January 10, 2014. Retrieved January 14, 2014.
  11. ↑ "Adobe acquires Omniture Software". Adobe Systems. Archived from the original on 2014-03-02. Retrieved 2014-02-15.
  12. ↑ The Associated Press (September 15, 2009). "Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion". New York Times. Archived from the original on November 7, 2017. Retrieved January 18, 2014.
  13. 1 2 Robin Wauters (2011-11-30). "Adobe Acquires Efficient Frontier". TechCrunch.com. Archived from the original on 2017-07-05. Retrieved 2017-06-25.
  14. ↑ Adobe (2009-10-26). "Omniture acquisition FAQ". Archived from the original on 2014-01-19. Retrieved 2014-02-15.
  15. ↑ "How To Gracefully Retire A Brand Name". SearchEngineLand.com. 2012-07-18. Archived from the original on 2014-02-23. Retrieved 2014-02-15.
  16. ↑ Adobe (2009-10-26). "Omniture acquisition FAQ". Archived from the original on 2014-01-19. Retrieved 2014-02-15.
  17. ↑ "Adobe to acquire Magento for 1.6B". 21 May 2018. Archived from the original on 16 October 2018. Retrieved 23 October 2018.
  18. ↑ "Adobe buys Marketo for $4.75 billion". 20 September 2018. Archived from the original on 6 August 2019. Retrieved 23 October 2018.
  19. ↑ "Adobe gets its company, snaring Marketo for $4.75 billion". 20 September 2018. Archived from the original on 1 July 2020. Retrieved 23 October 2018.
  20. ↑ "Renamed & Rebranded: Adobe Launch". 25 July 2021. Archived from the original on 7 January 2022. Retrieved 7 January 2022.
  21. ↑ "Adobe Experience Manager". adobe.com. Adobe. Archived from the original on 27 May 2020. Retrieved 5 December 2018.
  22. ↑ "Forrester Names Web Content Management Leaders". CMSWire. 2018-11-16. Archived from the original on 2018-12-06. Retrieved 5 December 2018.
  23. ↑ "Gartner's Top 19 Enterprise Digital Asset Management Solutions". CMSWire. 2018-07-03. Archived from the original on 2018-12-06. Retrieved 5 December 2018.
  24. ↑ "Adobe Campaign Manager". adobe.com. Adobe. Archived from the original on 20 June 2020. Retrieved 20 June 2020.
  25. ↑ "Operational Playbook: Adobe Campaign" (PDF). Adobe. Archived (PDF) from the original on 2015-08-24. Retrieved 2013-05-23.
  26. ↑ "Algorithmic Models Overview". docs.adobe.com. Archived from the original on 2020-08-14. Retrieved 2020-08-14.
  27. ↑ "Adobe to Acquire Workfront". news.adobe.com. Archived from the original on 2020-12-21. Retrieved 2021-01-01.
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