Pasha Shapiro
Pasha Shapiro at 2008 Cannes Film Festival
Pasha Shapiro at 2008 Cannes Film Festival
Background information
Occupation(s)Music video director

Pasha Shapiro is an American graphic designer and music video director, best known for his work with the musician Will.i.am and his hip hop group Black Eyed Peas.[1][2]

Video "Smile Mona Lisa" co-created by Pasha Shapiro was presented in Musee Du Louvre in Paris[3]

Animated VR feature "Masters Of The Sun" Created by Shapiro in collaboration with Ernst Weber and will.i.am was selected by 2018 Sundance Film Festival as part of New Frontier program. [4]

Career

Pasha began his career as an Art Director for the National TV in Saint Petersburg, Russia. This position put him in contact with Russian film directors, and soon he was involved in motion picture design. Later, Pasha started partnering with his classmate Ernst Weber, and their friendship turned into a stable professional tandem.[5][6] Between 1996 and 1997 Pasha moved to the USA. Pasha worked for several years in the field of advertising, producing campaigns and websites for famous brands such as Adidas and EA Sports.[7] The tandem Shapiro-Weber also came up with a short animation story “Unpredictable Behavior” based on Arthur Conan Doyle’s characters of Sherlock Holmes and Doctor Watson. The cartoon, also premiered at the Cannes Festival and was nominated for Best Short Film at the 2008 Anima Mundi International Festival in Brazil.[8] He was also approached by American artist Will.I.Am, and they collaborated for the production of art installations, TV commercials and music videos. One of Shapiro’s installations, Pyramidi, was exhibited in London and later toured art museums in Los Angeles, Stockholm, Istanbul and Athens.[9][10][11] Pasha has also directed music videos for Wiz Khalifa, Miley Cyrus, French Montana and Anja Nissen.[12][13][14][15]

Controversies

In 2015, Erykah Badu claimed that Shapiro-directed video for the newest song of the Black Eyed Peas “Yesterday” had borrowed its main idea from her 2008 MTV Video Music Awards winning clip “Honey”. However, the dispute was restricted to the online and social media space and no further comments were issued on either side.[16]

References

  1. ↑ Egereva, Elena (9 September 2010). "Robot Holmse". Snob Magazine (9): 124–134. Retrieved 20 June 2015.
  2. ↑ Carley, Brennan (12 April 2016). "Will.i.am Releases Music Video for 2013 Single 'Smile Mona Lisa,' Featuring Nicole Scherzinger, in 2016". Spin. Retrieved 13 January 2017.
  3. ↑ "VIDEO. "Mona Lisa Smile": For the clip, Will.i.Am slips into the masterpieces of the Louvre". 13 April 2016. Retrieved 13 January 2017.
  4. ↑ "Masters of the Sun". Retrieved 10 Apr 2018.
  5. ↑ "Istanbul exhibition shows digital technology in arts since 1970s". Hurriyetdailynews.com. Retrieved 13 January 2017.
  6. ↑ "Holmes Robot". 10 August 2009. Retrieved 13 January 2017.
  7. ↑ "WILL.I.AM: FEELIN' MYSELF FT MILEY CYRUS: MUSIC VIDEO ANIMATION". Archived from the original on 13 November 2016. Retrieved 12 January 2017.
  8. ↑ "Unpredictable Behaviour". Archived from the original on 18 January 2017. Retrieved 12 January 2017.
  9. ↑ "Istanbul to be scene of discussions on digital revolution". Dailysabah.com. 25 April 2016. Retrieved 12 January 2017.
  10. ↑ "From the first Mac to giant installations: Digital Revolution". Archived from the original on 16 January 2017. Retrieved 12 January 2017.
  11. ↑ "will.i.am, Searu, Yuri Suzuki - 'Pyramidi'". Retrieved 12 January 2017.
  12. ↑ Kaufman, Gil (November 26, 2013). "Miley Cyrus Steals The Show In will.i.am 'Feelin' Myself' Video". MTV. Retrieved July 31, 2014.
  13. ↑ "The Beginning – Black Eyed Peas". AllMusic. Retrieved December 2, 2010.
  14. ↑ "willpower – will.i.am". AllMusic. Retrieved Jul 1, 2015.
  15. ↑ Duff, Simon. "will.i.am's Willpower". TPI Magazine. Archived from the original on 2015-02-17. Retrieved 2017-01-12.
  16. ↑ "DID THE BLACK EYED PEAS RIP OFF ERYKAH BADU WITH THEIR NEW VIDEO? WATCH". MTV. Retrieved 13 January 2017.
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