Nour Hage

Since launching her eponymous brand in 2013, she initially focussed on womenswear,^[5] pivoting to menswear after a move to London in 2016.^[6]

In the early part of her career, Hage often stated that her style is heavily influenced by the Japanese wabi-sabi aesthetic & philosophy,^[7] the belief that things shouldn't be perfect, which can be seen in the asymmetry of her designs, and the materials and textiles she uses. She has been noted for her artisanal approach and the craftsmanship of her pieces.^[8][9]

In recent years, her focus has turned to research-based design focused on finding stories in Arab and Middle Eastern heritage and culture, with her designs being described as "reinventing Arab menswear".^[10] Her design practice focuses on contemporary reimagining of traditional Arab menswear, including abayas, traditional shirts and thawbs.

In 2014, Hage was featured as one of the ten up-and-coming designers in Lebanon during the Newcomer's Exhibit at Beirut Design Week.^[11] In May 2015, Hage was listed amongst the 5 Lebanese designers reshaping the Beirut fashion scene by CNN, who noted that "Hage's designs diverge from the pretty, polished effect that many Lebanese women prefer."^[12]

She has frequently collaborated with leading Arab and South Asian artists, especially musicians, dressing them for performances. She has collaborated with actor Riz Ahmed,^[13][14] Narcy, Mashrou' Leila,^[15] Zahed Sultan, amongst others.

Textile Art

In 2019, Hage took her first leap into textile art with a group show at Dr. Johnson's House with a piece entitled 'Sultana Isabel', commissioned by the House and the Arab British Center.^[16] Her piece, an Elizabethan ruff died with indigo and turmeric, was a response to Samuel Johnson's play 'Irene' and a reevaluation of historic ties between England at the Arab and Islamic worlds.^[17]

In 2020, she took part in the Haramacy residency at The Albany in London.^[18]

A fellowship at the V&A Museum was announced in early 2020, where she will be exploring the museum's collection of textiles from the Middle East. The date of the fellowships is to be confirmed.^[19]

Digital Art

In 2021, Hage became part of a wave of artists exploring the creation of digital art using blockchain technology and non-fungible tokens (NFTs). Her digital work ties into the rest of her practice, by being tied to research into Middle Eastern art, culture and identities as well as incorporating digitized textiles.^[20]

Other work

She also teaches a knitting course at The Creative Space,^[21] a free education space in Beirut launched by fellow Parsons graduate Sarah Hermez.^[22] She has also lectured at City University in London.

Design awards

In November 2014, Hage was awarded the Boghossian Foundation Prize^[23] which includes a monetary grant and a residency at the foundation's headquarters at the Villa Empain in Brussels. The jury unanimously selected Hage because “she works [her] fabric with much precision and preciosity.”^[24]