More
Product typeCigarette
Produced byR. J. Reynolds (US only)
Japan Tobacco (EU only)
PMFTC (Philippines only)
CountryUnited States
IntroducedJune 1975 (1975-06)
MarketsSee Markets
Tagline"Dare to be More"
"That Brave Bold Blend"
"A taste of magic" (Philippines.)
Carcinogenicity: IARC group 1

More is an American brand of cigarettes, currently owned and manufactured by the R.J. Reynolds Tobacco Company in the United States, Japan Tobacco in the European Union and PMFTC in the Philippines.

History

Initially tested in Oklahoma City in 1974, the brand was introduced nationally by the R.J. Reynolds Tobacco Company in June 1975. More was originally marketed to both men and women and then changed its primary focus to female consumers. It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters.[1]

Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette. It had a strong flavor and when introduced was higher in tar and nicotine than most filter cigarettes on the market. It is sold in both the full flavor and menthol flavors. It is currently considered a niche brand by R.J. Reynolds, still sold, but not promoted by advertising.

It is sold globally under license to various other tobacco companies under the title of More International. The brand was expanded to include 'light' styles in the form of both brown and white 120 mm and a beige 100 mm.

The brand appeared recently in the 2021 movie Swan Song.[2]

Advertising

R.J. Reynolds made various poster adverts to promote the More brand in the 1980s and 1990s, and posters for More International were also made by Japan Tobacco outside the U.S.[1][3][4][5][6][7][8][9][10][11][12]

In the Philippines, a TV ad was made in the 1990s to promote the More brand.[13] A radio advert was also made in 2002.[14]

Markets

More cigarettes are mainly sold in the United States, but also were or still are sold in the British Virgin Islands, Argentina, United Kingdom, the Netherlands, Austria, Spain, Italy, the Czech Republic, Romania, Bulgaria, Greece, Latvia, Lithuania, Belarus, Ukraine, Russia, Azerbaijan, Israel, Thailand, Malaysia, Hong Kong and Taiwan.[15][16][17]

United States Varieties

  • More Slim 120s (Full Flavor)
  • More Menthol Slim 120s (Full Flavor)
  • More Gold Slim 120s (Lights)
  • More Silver Menthol Slim 120s (Lights)

See also

References

  1. 1 2 "Untitled Document". tobacco.stanford.edu. Retrieved 2018-03-22.
  2. ↑ "Swan Song | Official Movie Website | A Magnolia Pictures Film | Starring Udo Kier, Jennifer Coolidge, Linda Evans, Michael Urie, Ira Hawkins and Stephanie McVay | Now Playing in Theaters or Watch on Demand". Swan Song | Official Movie Website | A Magnolia Pictures Film | Starring Udo Kier, Jennifer Coolidge, Linda Evans, Michael Urie, Ira Hawkins and Stephanie McVay | Now Playing in Theaters or Watch on Demand. Retrieved 2021-08-14.
  3. ↑ "Untitled Document". tobacco.stanford.edu. Retrieved 2018-03-22.
  4. ↑ "1977 Ad, More Cigarettes, "Try One More"". Flickr. Retrieved 2018-03-22.
  5. ↑ "More 120's: Red and Green". www.smokingfeelsgood.com. Retrieved 2018-03-22.
  6. ↑ "More Cigarettes International 120s - it is easy to buy cigarettes online at a discount for More cig brand in cigs store". morningcigarette.com. Retrieved 2018-03-22.
  7. ↑ "1979 More Cigarettes Vintage Ad "I'm More satisfied"". Vintage Adventures. Retrieved 2018-03-22.
  8. ↑ "1980 More Cigarettes Vintage Ad "I'm More satisfied"". Vintage Adventures. Retrieved 2018-03-22.
  9. ↑ "Meer sigaretten Vintage ingelijst advertentie, ouderwetse tabak Poster, unieke sentimentele Gift hem haar moeder Papa, muur Decor Office Man Cave". Etsy (in Dutch). Retrieved 2018-03-22.
  10. ↑ "Carteles antiguos". Pinterest. Retrieved 2018-03-22.
  11. ↑ Baker, Sarah (3 August 2010). "MORE 20 CLASS A CIGARETTES 120s". dearjackiecollins.blogspot.nl. Retrieved 2018-03-22.
  12. ↑ "Advertising". Pinterest. Retrieved 2018-03-22.
  13. ↑ Zion Andrew Manuel (2016-04-14), More International Cigarettes Commercial 1998, retrieved 2018-03-22
  14. ↑ StarGumFan65 (2017-09-09), More International Cigarette - Radio Commercial (2002), archived from the original on 2021-12-21, retrieved 2018-03-22{{citation}}: CS1 maint: numeric names: authors list (link)
  15. ↑ "BrandMore - Cigarettes Pedia". www.cigarettespedia.com. Retrieved 2018-03-22.
  16. ↑ "More". www.zigsam.at. Retrieved 2018-03-22.
  17. ↑ "Brands". www.cigarety.by. Retrieved 2018-03-22.


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