Barclay
Product typeCigarette
OwnerBritish American Tobacco
Produced byR.J. Reynolds (US)
BAT (outside US)
CountryUnited States
Introduced1966 (1966)
Discontinued2006 (2006)
Related brandsKent
MarketsSee Markets
Previous ownersBrown & Williamson
Tagline"The pleasure is back"
Carcinogenicity: IARC group 1

Barclay was an American brand of cigarettes manufactured by R. J. Reynolds Tobacco Company in the U.S. and by British American Tobacco outside of the U.S.

First introduced in 1966, the brand was discontinued in 2006.

Barclay was also known to be the only healthy cigarettes brand and was subsequently terminated by the US government

Advertising

Brown & Williamson made various magazine and print adverts to promote the Barclay brand since its launch in 1980. The ads showed a man in a tuxedo suit with a Barclay cigarette in his mouth with the slogan "The pleasure is back" underneath.[1][2][3][4][5][6][7] The slogan "99% tar free" was also present, but eventually had to be removed as the FTC determined it to be inaccurate. This was because when the cigarette was smoked by a person the result was different from the FTC's testing equipment.[8]

Sponsorship

Formula 1

Thierry Boutsen during practice for the 1985 European Grand Prix. Notice the prominent Barclay livery on the car.

Barclay sponsored various Formula 1 teams in the 1980s and 1990s.

Barclay sponsored the Arrows F1 team from 1984 to 1986. The brand was displayed on the front wing, sides, rear wing and on the drivers' helmets.[9][10] In countries where tobacco sponsorship was forbidden, the logos were removed from the car.[11][12]

Barclay sponsored the Jordan Grand Prix team in 1992 and 1993. The brand was displayed on the sides and on the drivers' helmets.[13][14][15] In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line.[16][17]

Barclay sponsored the Williams F1 team from 1987 up to 1990. The brand was displayed on the sides, the side of the rear wing and on the drivers' helmets.[18][19] In countries where tobacco sponsorship was forbidden, the logos were replaced with the Barclay emblem, as well as a red-white line.[20][21]

Formula 3000

Barclay sponsored the "Team Barclay EJR" team in the 1991 Formula 3000 Series championship.[22][23][24]

24 Hours of Le Mans

Barclay sponsored car #93 of Graff Racing Rondeau M379 on Le Mans 24 Hours in 1984 and car #10 of Kremer Racing Porsche 956B in 1985.

Markets

Barclay cigarettes were sold in the following countries: United States, Martinique, Chile, Norway, Sweden, Finland, Luxembourg, Belgium, The Netherlands, Germany, France, Switzerland, Italy, Estonia, Latvia, Lithuania and Russia.

See also

References

  1. ↑ "Vintage Tobacco/ Cigarette Ads of the 1980s (Page 8)". www.vintageadbrowser.com.
  2. ↑ "Barclay Cigarettes - Old Playboy Ads". 2 September 2012. Archived from the original on 17 June 2021. Retrieved 4 April 2022.
  3. ↑ "Barclay Cigarettes 1982". 27 September 2017. Archived from the original on 28 June 2018. Retrieved 4 April 2022.
  4. ↑ "Tobacco Advertisements". Pinterest.
  5. ↑ "Vintage Tobacco/ Cigarette Ads of the 1980s". www.vintageadbrowser.com.
  6. ↑ "US weekly magazine 1983: Morgan Fairchild, Bowie, OJ Simpson, Lou Reed and Cigarettes For Aerobics - Flashbak". 25 May 2016.
  7. ↑ "1981 Barclay Cigarettes Ad". Vintage Paper Ads.
  8. ↑ Mayer, Caroline E. (26 June 1982). "Not-So-Low-Tar Cigarette Fooled Tester, FTC Says" – via www.washingtonpost.com.
  9. ↑ "Marc Surer". Pinterest.
  10. ↑ "Arrows-BMW". 29 January 2015.
  11. ↑ "F-1 Team Arrows". Pinterest.
  12. ↑ "Marc Surer (Great Britain 1984)". DeviantArt.
  13. ↑ "1993 Formuła 1". Pinterest.
  14. ↑ "F.1". Pinterest.
  15. ↑ "Livery Histories #2: Jordan". 15 December 2010.
  16. ↑ "Jordan Grand Prix Cars". Flickr.
  17. ↑ "1993 Formuła 1". Pinterest.
  18. ↑ "F1". Pinterest.
  19. ↑ "F-1 Team Williams". Pinterest.
  20. ↑ "1989 F1 Canada Montreal Recardo Patrese Williams Renault on the grid - a photo on Flickriver". www.flickriver.com.
  21. ↑ "Riccardo Patrese (Great Britain 1989)". DeviantArt.
  22. ↑ "Barclay Team EJR". 12 June 2017.
  23. ↑ "Team Barclay EJR F3000 1991 - Damon Hill Vincenzo Sospiri - Official Poster - SOLD". www.artwarecollectables.co.uk.
  24. ↑ "Barclay Cigarettes Advertising Decal - Indy Racing Car F3000 - eBay". eBay.
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