Believe
Studio album by
Sugarboy
Released22 April 2017
Genre
Length87:54
LabelG-Worldwide Entertainment
Producer
Singles from Believe
  1. "Hola Hola"
    Released: 16 January 2016
  2. "Double"
    Released: 15 June 2016
  3. "Legalize"
    Released: 17 October 2016
  4. "Dada Omo"
    Released: 3 January 2017

Believe is the debut studio album by Nigerian singer-songwriter Sugarboy. It was released on 22 April 2017, through G-Worldwide Entertainment. Exclusively produced by Emperor Geezy with additional productions from Young John, DJ Coublon, BeatBurx, Tony Ross, Da Genius, Luis AMG, Papi J, CMelony, and Bangaz. The album features Kiss Daniel,[1] with lead single "Hola Hola".

Background

Sugarboy told Nigerian Entertainment Today, on March 2, 2017, why Kiss Daniel was the only featured artiste on his debut album "Not featuring any other artiste on my album asides Kiss Daniel who I collaborated with on two tracks is part of the label's strategy".[1] On 5 March 2017, he told The Punch that "There are 22 songs on the album but I had to record about 40 tracks, before selecting".[2]

Singles and promotion

In 2016, Sugarboy released the lead single "Hola Hola" on 16 January 2016, while working on the studio album. On 28 February 2017, he announced the release date of his album, to be released on 22 April 2016 through G-Worldwide Entertainment.[3] "Hola Hola" debut at number 7 on Nigeria Playdata charts, and MTV Base Hottest Naija Tracks of 2017.[4] The album's second single "Double", was released on 15 June 2016 and produced by BeatBurx.[5] The music video was directed by Mattmax.[6]

The third single, "Legalize", was released on 17 October 2016, produced by .[7] The video, directed by Adasa Cookey.[8] The fourth single, "Dada Omo", was produced by DJ Coublon and released on 3 January 2017.[9] The music video, was filmed and directed by Aje Filmworks.[10] On 22 April 2017, Sugarboy held a musical concert at the Grand Ballroom of the Oriental Hotel, in Lagos,[11] to promote Believe, with an album listening session hosted by Jimmie Akinsola, with music from DJ Shabsy, and DJ Kaywise. The Believe album lunch concert, line-up includes labelmate Kiss Daniel, and supported by Simi, Reekado Banks, Sean Tizzle, Emma Nyra, Lil Kesh, Runtown, Iyanya, Kcee, Praiz, Ice Prince, Chidinma, Yung6ix, Mr 2Kay, CDQ, Mayorkun, Dremo, and many more.[12]

Critical reception

Professional ratings
Review scores
SourceRating
Pulse Nigeria

Believe received reviews from music critics. A writer for Pulse Nigeria, Jonathan said "You can’t believe in Sugarboy" and described the songs on the album as "fluffy pop layered over his light vocals".[13] And said, "the album came too early for Sugarboy". Reviewing for Music in Africa, music journalist Oris Aigbokhaevbolo said "There are only a few pure failures on Believe; its major flaw is the blur of monotony in the middle and the album’s endless length. But there are a number of worthy tracks like "Legalize", "Holla Holla", and "Kilamity" work still". He closed the review, saying "If the title is asking for belief in the album, then it is too much to ask". And said, "What Sugarboy's Believe needs is a massive promotion from the record label and tolerance from its listeners".[14]

Track listing

All tracks are written by Umaren Akanimoh Felix, except 10 & 18

Believe track listing
No.TitleWriter(s)Producer(s)Length
1."Stunt Gidi"Umaren Akanimoh FelixBeatburx2:55
2."Neighbour"Umaren Akanimoh FelixDJ Coublon3:42
3."Double"Umaren Akanimoh FelixBeatBurx3:44
4."Bar Man"Umaren Akanimoh FelixTony Ross3:24
5."Jofunmi"Umaren Akanimoh FelixDa Genius3:25
6."Informa"Umaren Akanimoh FelixBeatBurx3:51
7."Dada Omo"Umaren Akanimoh FelixDJ Coublon3:34
8."Mad"Umaren Akanimoh FelixBeatBurx3:21
9."Know"Umaren Akanimoh FelixBeatBurx3:23
10."Kilamity" (featuring Kiss Daniel)
Luis AMG4:00
11."Love You"Umaren Akanimoh FelixPapi J3:38
12."Tomorrow"Umaren Akanimoh FelixBeatBurx4:19
13."Osomo De"Umaren Akanimoh FelixBeatBurx3:54
14."Seri Koko"Umaren Akanimoh FelixYoung John3:23
15."Blessing"Umaren Akanimoh FelixBeatBurx3:46
16."Baby Oku"Umaren Akanimoh FelixBeatBurx3:30
17."Socialite"Umaren Akanimoh FelixBeatBurx4:20
18."Ekene" (featuring Kiss Daniel)
  • CMelony
  • Bangaz
3:20
19."Hola Hola"Umaren Akanimoh FelixBeatBurx3:42
20."Pata Were"Umaren Akanimoh FelixBeatBurx2:54
21."Legalize"Umaren Akanimoh FelixBeatBurx3:13
22."Wicked"Umaren Akanimoh FelixBeatBurx2:36
Total length:87:54

Release history

Region Date Format Label
Various April 22, 2017 G-Worldwide Entertainment

References

  1. 1 2 "Why Kiss Daniel is the only featured artiste on Sugarboy's debut album". Nigerian Entertainment Today. 2 March 2017. Retrieved 13 April 2022.
  2. ↑ "I'm not competing with Kiss Daniel –Sugarboy". Punch Newspapers. 5 March 2017. Retrieved 13 April 2022.
  3. ↑ "Sugarboy set to drop Debut Album titled "Believe"". BellaNaija. 28 February 2017. Retrieved 13 April 2022.
  4. ↑ "Phyno's 'Fada Fada' named hottest track of 2016". Vanguard News. 19 December 2016. Retrieved 13 April 2022.
  5. ↑ "Sugarboy - 'Double'". Pulse Nigeria. 15 June 2016. Retrieved 13 April 2022.
  6. ↑ "VIDEO: Sugarboy – Double". Information Nigeria. 21 June 2016. Retrieved 13 April 2022.
  7. ↑ "Sugarboy - 'Legalize'". Pulse Nigeria. 18 October 2016. Retrieved 13 April 2022.
  8. ↑ "MUSIC VIDEO: Sugarboy - Legalize". Factory78. Retrieved 13 April 2022.
  9. ↑ "Sugarboy - 'Dada Omo'". Pulse Nigeria. 3 January 2017. Retrieved 13 April 2022.
  10. ↑ "'Dada omo' [Video]". Pulse Nigeria. 14 January 2017. Retrieved 13 April 2022.
  11. ↑ "Sugarboy thrills fans at album listening party". The Nation Newspaper. 27 April 2017. Retrieved 13 April 2022.
  12. ↑ adesanya, dayo (10 April 2017). "G-Worldwide entertainment presents the anticipated album concert of 2017 "Believe"". Pulse Nigeria. Retrieved 14 April 2022.
  13. ↑ "You can't believe in Sugarboy after listening to "Believe" album". Pulse Nigeria. 26 April 2017. Retrieved 13 April 2022.
  14. ↑ "Sugarboy – Believe". Music In Africa. 24 May 2017. Retrieved 13 April 2022.
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