Playdata Charts
SuccessorTurnTable Charts
Formation10 January 2016
Founder
Dissolved2018
Legal statusDefunct
Location
OwnerPlaydata
Key people
Websitewww.playdatacharts.com

Playdata charts was a weekly airplay chart, measuring songs being played on the radio, and television stations in Nigeria,[1] and published on its website, with data gathered from its proprietary PlayData Broadcast Monitoring service. It provides a weekly top 100 airplay chart (previously top 10 until 2017), and a yearly top 40 chart (previously top 100 unit 2017). Its first chart issue was released on 10 January 2016, led by Adekunle Gold "Pick Up".[2] It serves as Nigeria's airplay chart from 10 January 2016, to 31 December 2017.

Overview

Playdata was founded in 2015 by eLDee, and Kingsley Offor, as a cloud-based broadcast monitoring software.[3] In 2016, it chart began full operation tracking Television and Radio airplay. Playdata provides intellectual property information on play count, where they are played from, and on (TV/Radio stations).[4] On 20 March 2015, Playdata had monitored 23 Ad's campaigns, 5,236 musical works.[5] It released a report, monitoring 5,000 radio or TV stations across two continents, which is just 2000+ lower than the number of radio stations being tracked by Digital Radio Tracker.[5] Kingsley Offor who became the first CEO of Playdata was succeeded by eLDee, on 20 January 2016, after he retired as a musician.[6]

In February 2016, at the Future of Music in Africa at Social Media Week Lagos, eLDee shares demo insight about Playdata and shows artists statistics of how many times their music is played on radio stations, during the presentation.[7] On 10 February 2016, Playdata was introduced to Spinlet, a now defunct music streaming company.[8] In 2018, Playdata was defunct shortly after publishing its second edition of the Year-end chart of 2017, titled Top 40 songs on Nigerian radio,[9] in the week of January 1, 2018, led by Davido "If".[10]

On 24 March 2018, Playdata presented the “Artist of the Year” plague to Wizkid, as the most played artist on Nigerian radio in 2017.[11]

Chart achievements

According to The Guardian, "Mad Over You", is one of the most played songs in Nigeria, and almost charted for ten weeks, on the Nigeria Playdata radio chart.[12]

Songs with most weeks at number one

16 Weeks

11 weeks

8 Weeks

References

  1. ↑ "PLAYDATA CHART #RadioTopTen2016Week3 – The official countdown of the most played songs on radio in Lagos". Naija Review. Retrieved 12 April 2022.
  2. ↑ "How Adekunle Gold's 'Pick Up' became the most played song on radio in Nigeria". Nigerian Entertainment Today. 13 July 2016. Retrieved 16 April 2022.
  3. ↑ "El Dee to launch content monitoring app, Playdata". The Nation Newspaper. 9 October 2015. Retrieved 16 April 2022.
  4. ↑ okunola, folarin (11 February 2016). "eLDee, Kingsley Offor speak on new data tracking product, challenges of broadcast media industry". Pulse Nigeria. Retrieved 16 April 2022.
  5. 1 2 Udodiong, Inemesit (20 March 2015). "Musician leaves music while advertising PlayData". Pulse Nigeria. Retrieved 16 April 2022.
  6. ↑ "El Dee rethinks retirement from music". The Nation Newspaper. 20 January 2016. Retrieved 16 April 2022.
  7. ↑ "#SMWLagos : Photos And Highlights As Experts Discussed The Future Of Music In Africa At Social Media Week Lagos | Nigeria Entertainment News - Download Latest Nigeria Music And Nollywood Movies". GYOnlineNG.COM. 25 February 2016. Retrieved 17 April 2022.
  8. ↑ "eLDee the Don Introduces PlayData to Spinlet". Retrieved 17 April 2022.
  9. ↑ "PlayDataCharts 2017 Top 40 songs on Nigerian radio". Spotify. Retrieved 29 May 2022.
  10. ↑ "PlayDataCharts 2017 Top 40". 14 January 2018. Archived from the original on 14 January 2018. Retrieved 17 April 2022.
  11. ↑ "Playdata Charts has presented Wizkid with a plaque as "Artist of the Year" for being the most played artist on Nigerian radio in 2017". Twitter. Retrieved 29 May 2022.
  12. ↑ "Runtown, We Are Mad Over Him". The Guardian. 12 May 2017. Retrieved 13 April 2022.
  13. ↑ "Tekno's "Pana" is Still Topping Charts! See PlayData's Full List of Top Ten Songs on Nigerian Radio". BellaNaija. 1 December 2016. Retrieved 13 April 2022.
  14. ↑ "Phyno's 'Fada Fada' is the Most Played Song on Nigerian Radio this Week | See Playdata's Top 10 Radio Chart". BellaNaija. 17 June 2016. Retrieved 13 April 2022.
  15. ↑ "Phyno's "Fada Fada" is the Number 1 Song on Radio Stations for the Second Week Running! See PlayData's Top 10 Songs of the Week". BellaNaija. 28 June 2016. Retrieved 13 April 2022.
  16. ↑ "Koffi Abena: All You Need to Know about PlayDataCharts' Most Played Songs in Nigeria for Week 9 of 2017 & the Future of Afrobeat". BellaNaija. 2 March 2017. Retrieved 13 April 2022.
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