This article is a summary of developments in culture during the 2010s.

Film

Superhero films became box office leaders.[1] Animated films in the 2010s remained predominantly computer-generated. Traditional animation styles lost favor among general audiences,[2] although (2D) anime remained popular.[3]

3D films gained popularity, led by Avatar, Ice Age: Dawn of the Dinosaurs and Monsters vs. Aliens in late 2009.[4][5] In 2010, Avatar became the first film to gross more than US$2 billion.[6] Other 3D releases were also successful.[7][8] 360-degree video also became widely available with the introduction of consumer virtual reality.

Movies and television struggled to maintain their position, as online viewing grew rapidly.[9] Internet piracy was a major concern for the industry.[10] In 2012, Viacom launched a US$1 billion lawsuit against YouTube for copyright infringement.[11] In early 2012, the United States Congress began debating the SOPA and PIPA bills that were heavily lobbied by the entertainment industry.[12]

Avengers: Endgame grossed over $2.7 billion worldwide, becoming the highest-grossing superhero film of all time and the highest-grossing movie of all time, surpassing 2009's Avatar.[13]

Year 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Highest grossing by release year Toy Story 3 Harry Potter and the Deathly Hallows – Part 2 The Avengers Frozen Transformers: Age of Extinction Star Wars: The Force Awakens Captain America: Civil War Star Wars: The Last Jedi Avengers: Infinity War Avengers: Endgame
$1.07 Billion[14] $1.34 Billion[15] $1.52 Billion[16] $1.28 Billion[17] $1.10 Billion[18] $2.07 Billion[19] $1.15 Billion[20] $1.33 Billion[21] $2.05 Billion[22] $2.79 Billion[23]
Academy Award for Best Picture winners The King's Speech[24] The Artist[25] Argo[26] 12 Years a Slave[27] Birdman or (The Unexpected Virtue of Ignorance)[28] Spotlight[29] Moonlight[30] The Shape of Water[31] Green Book[32] Parasite
Palme d'Orwinners at the Cannes Film Festival Uncle Boonmee Who Can Recall His Past Lives[33] The Tree of Life[33] Amour[33] Blue Is the Warmest Colour[33] Winter Sleep[33] Dheepan[33] I, Daniel Blake[33] The Square[33] Shoplifters[33] Parasite[33]
Best films of the Sight & Soundannual poll The Social Network[34] The Tree of Life[35] The Master[36] The Act of Killing[37] Boyhood[38] The Assassin[39] Toni Erdmann[40] Get Out[41] Roma[42] The Souvenir[43]

Television

The American soap opera format lost popularity in favor of reality television and daytime talk shows.[44][45] Prime-time television serials and Spanish-language telenovelas remain popular globally.[46] A new development in global television is the great popularity of Turkish drama series in parts of Europe, Asia, Africa and Latin America.[47][48] Korean dramas continued to enjoy widespread mainstream popularity across Asia. The launch of Korean entertainment channels like Sony ONE and tvN Asia gave access to millions of viewers across parts of East, South and Southeast Asia to watch Korean programs simultaneously with the South Korean broadcast or hours after its broadcast in South Korea.[49][50]

Cable providers saw a decline in subscriber numbers as cord cutters switched to lower cost online streaming services such as Hulu, Netflix and Amazon Video.[51][52] These non-cable, internet-based media streaming services even began producing their own programming.[53] TV sets, such as the Samsung SmartTV, started offering online streaming via television. The advent of streaming services has allowed for more serialized television content to rise in popularity which may allow for more complex and longer storytelling. This phenomenon is often referred to as the "Golden Age of Television", due to the large number of high-quality, internationally acclaimed television programs that debuted or aired during the decade.[54][55] House of Cards became the first online-only web television series to earn major nominations at the Primetime Emmy Awards in 2013.[56] Disney+, a streaming service by Disney launched in November 2019 to big success.[57]

Award winners

Award 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Primetime Emmy Award for Outstanding Drama Series Mad Men[58] Mad Men[59] Homeland[60] Breaking Bad[61] Breaking Bad[62] Game of Thrones[63] Game of Thrones[64] The Handmaid's Tale[65] Game of Thrones[66] Game of Thrones
Primetime Emmy Award for Outstanding Comedy Series Modern Family[67] Modern Family[68] Modern Family[69] Modern Family[70] Modern Family[71] Veep[72] Veep[73] Veep[74] The Marvelous Mrs. Maisel[75] Fleabag
International Emmy Award for Best Drama Series The Street(United Kingdom)[76] Accused(United Kingdom)[77] Braquo(France)[78] The Returned(France)[79] Utopia(United Kingdom)[80] Spiral(France)[81] Deutschland 83(Germany)[82] Mammon(Norway)[82] Money Heist (Spain)[83] McMafia(United Kingdom)[84]

Music

Advances in music technology, such as the ability to use 32 or more tracks in real time, changed the sound of many types of music. Globalism and an increased demand for variety and personalization in the face of music streaming services created many subgenres. Dance and pop music surged into the 2010s,[85][86][87] with EDM achieving mass commercial success.[88] EDM, synth-pop, indie, alternative, footwork and trap (EDM) saw mainstream success throughout the early to mid-2010s. Trap and hip hop rose to prominence during the mid 2010s and have consistently remained popular forms of music, with hip hop and trap surpassing rock and pop music as the most consumed form of music in the United States in 2017.[89][90] Inspired by video game culture, retrofuturism, cyberpunk, tech noir themes and collective nostalgia for 1980s culture, electronic genres such as vaporwave and synthwave also enjoyed a rise a popularity throughout much of the decade.[91][92]

Distribution

Digital music sales topped CD sales in 2012.[93] Music streaming services such as SoundCloud, Spotify, Apple Music and Pandora Radio became the preferred music delivery systems, similar to movie and television streaming services such as Netflix.

Award 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Billboard's best-performing single "Tik Tok" "Rolling in the Deep" "Somebody That I Used to Know" "Thrift Shop" "Happy" "Uptown Funk" "Love Yourself" "Shape of You" "God's Plan" "Old Town Road"
Kesha Adele Gotye & Kimbra Macklemore & Ryan Lewis Pharrell Williams Mark Ronson & Bruno Mars Justin Bieber Ed Sheeran Drake Lil Nas X & Billy Ray Cyrus

Award winners

Award 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Album of the Year Grammy Winners Fearless The Suburbs 21 Babel Random Access Memories Morning Phase 1989 25 24K Magic Golden Hour
Taylor Swift Arcade Fire Adele Mumford & Sons Daft Punk Beck Taylor Swift Adele Bruno Mars Kacey Musgraves
Record of the Year Grammy Winners "Use Somebody"[94] "Need You Now"[95] "Rolling in the Deep"[96] "Somebody That I Used to Know"[97] "Get Lucky"[98] "Stay with Me"[99] "Uptown Funk"[23] "Hello"[24] "24K Magic" "This is America"
Kings of Leon Lady Antebellum Adele Gotye featuring Kimbra Daft Punk featuring Pharrell Williams Sam Smith Mark Ronson featuring Bruno Mars Adele Bruno Mars Childish Gambino

Video gaming

The PlayStation 4 was released in November 2013 and is the best-selling gaming console of the decade (100+ million units sold worldwide as of August 2019).[100]

Cloud gaming, virtual reality, stereoscopic 3D gaming and ongoing improvements in graphics were some of the biggest trends. Video game sales declined in the early 2010s, most likely due to the effects of the Great Recession.[101] According to the Entertainment Software Association, in 2014, the average age of a person who played video games was 30.[102]

Consoles

The decade began dominated primarily by seventh-generation consoles, such as Xbox 360, the PlayStation 3 and Wii.[103] The Wii introduced the sensor bar with compatible sensitive controllers, followed by the PlayStation Move and Kinect. This expanded the video game market to the elderly and those interested in physical therapy.[104][105]

With the release of the Nintendo 3DS in early 2011, which introduced a glasses-free interface for 3D, the handheld became the first eighth-generation handheld.[106] Initially struggling in a market dominated by smartphones, the handheld managed to sell 75 million units by June 2019.[107][108][109] The PlayStation Vita followed in 2012, and low sales resulted in Sony discontinuing the console by March 2019 and leaving the handheld space altogether.[110]

2012 introduced the first console in the eighth generation with the Wii U, followed in late 2013 with Xbox One and PlayStation 4. The PlayStation 4 managed to outsell its competitors at around 100+ million units, becoming the best selling console in the eighth generation. On the other hand, the Wii U was the lowest selling console of the eighth generation and one of the worst selling consoles in Nintendo history, leaving Nintendo to discontinue the platform in January 2017 in favor of the Nintendo Switch, a hybrid console which allows players to play their console games on the go, utilizing a docking station and detachable controllers. The Nintendo Switch was highly successful, managing to outsell the Wii U by January 2018.[111]

PC gaming

Games such as The Sims and many of Blizzard's titles remained popular on PCs and expanded to other devices.[112][113] Minecraft became the best-selling game of all time.[114]

Mobile gaming

The increased computing power offered by smartphones and computer tablets reinvigorated the mobile gaming market as features such as the app store widened consumers' opportunities to choose where to download mobile apps. The revamped platform led the mobile gaming market to reach US$7.8 billion in revenue in 2012 and $50.7 billion in 2017, occupying 43 percent of the entire global gaming market.[115] Early mainstream mobile games of the decade included Angry Birds, Flappy Bird, Candy Crush Saga, Clash of Clans, Fruit Ninja, and Temple Run.[116]

Virtual reality

Commercial tethered headsets released for VR gaming include the Oculus Rift and the HTC Vive, and Sony's PlayStation VR (which requires a PlayStation instead of a PC to run).[117]

Cloud gaming

The OnLive console was released in 2010 becoming the first massively produced cloud gaming-based gaming device.[118]

Freemium gaming

The later half of the decade saw the explosive growth of free-to-play battle royale games such as Epic Games' Fortnite Battle Royale and Respawn Entertainment's Apex Legends.[119] This model, dubbed "freemium", uses in-game microtransactions and loot boxes to generate revenue. These microtransactions have garnered ethical concerns; the intrusive nature of in-game microtransactions can lead to children accidentally or purposefully rack up a high bill from purchasing in-game items,[120] while the compulsion loop caused by loot boxes has drawn comparisons to gambling addiction.[121]

Award winners

Award 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Spike Video Game Awards Red Dead Redemption[122] The Elder Scrolls V: Skyrim[123] The Walking Dead[124] Grand Theft Auto V[125]
—
The Game Awards
—
 Dragon Age: Inquisition[126] The Witcher 3: Wild Hunt[127] Overwatch[128] The Legend of Zelda: Breath of the Wild[129] God of War[130] Sekiro: Shadows Die Twice[131]

Architecture

Burj Khalifa, tallest building when completed in 2010.

Postmodernism and green design[132][133] were common architectural themes. "Sustainable design" emphasized natural lighting, green/white roofs, better insulation and other cost-saving features.[134] New urbanism and urban revival influenced urban planning in the United States and other developed countries.[135] China and the Middle East led in large-scale development.[136][137][138][139]

In 2010, the United Arab Emirates' Burj Khalifa became the tallest man-made structure ever built, standing at 828 m (2,717 ft).[140] The United States' One World Trade Center, completed in 2014, is the tallest building in North America at 1,776 ft (541 m).[141]

Art

Art trends that began in earlier decades continued into the 2010s, such as pop art, altermodern, cynical realism, the Kitsch movement, post-contemporary, metamodernism, pseudorealism, remodernism, renewable energy sculpture, street art, Stuckism, Superflat, Superstroke, urban art, video game art and virtual art. In 2015, Excessivism emerged.

Fashion

Rapper Macklemore sporting an undercut.
  • The 2010s were defined by a revival of interwar, austerity era, 1970s, early 1990s and skater fashions.[142]
  • In many Western countries, the growing of a full beard became a popular trend among young males throughout the decade, with some suggesting this was due to the influence of the hipster subculture and the Movember campaign.[143][144]
  • The undercut, a variation of a crew cut became popular during the decade. The style has been embraced by the hip-hop, hipster and punk subcultures.
  • Late 1960s hippie and bohemian fashions were seen. Popular pieces associated with the boho look include palazzo pants, flower crowns, peasant blouses, floaty maxi dresses, gladiator and platform sandals, as well as jumpsuits and cropped top and mini skirt sets in a variety of neutral or pastel colors and simple patterns.
  • Items that were significantly fashionable in the 2010s include the fidget spinner, the self-balancing scooter (also known as a "hoverboard"), the selfie stick, and smartwatches. Smartphones themselves were also fairly popular accessories, particularly Apple's iPhone, which came in a variety of fashion-forward colors, including the metallic variation of millennial pink, rose gold, a popular color seen in design throughout the decade.
  • Wavy, ombre hair, heavy contouring, and full lips were popular women's cosmetic trends for most of the 2010s.
  • Overall, fashion in the 2010s marked a step away from the loose-fitting, ultra-casual mode of the 1990s and 2000s. Dress began to skew slightly more formal, with an emphasis on tighter fitting, sleeker, and simpler outfits. Typifying examples of this being the athleisure and normcore trends. Pastel colors, matte and metallic touches, and a variety of minimalistic and flat designs gained popularity in the 2010s.

Food

Avocado salad, tomato and salsa on a toasted baguette.

Gluten-free diets became popular. Fusion cuisine offered a new twist on many traditional food items. An interest in local and organic foods carried over from the mid to late 2000s as a part of green and sustainable living. There was an increase in the number of vegetarians and vegans. Finger foods such as hors d'oeuvres and tapas were applied to many desserts and comfort foods. Food presentation became more important as social media caused an increase in food photography and sharing. In the United States, soda sales dipped in favor of healthier options, such as sparkling water.[145] Energy drink sales experienced substantially higher growth than coffee.[146]

The 2010s also saw significant early stage developments in cultured meat, a form of cellular agriculture whereby animal cells are cultured in order to grow meat without the need to raise and slaughter animals. This technology also saw substantial investment from billionaire entrepreneurs such as Richard Branson.[147]

Theatre

In 2013, for the first time, the four nominees for the Best Musical Tony Award were all based on movies. 2016 was the first year in which all the musical acting awards were won by performers of color.

Award 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Tony Award for Best Musical Memphis[148] The Book of Mormon[149] Once[150] Kinky Boots[151] A Gentleman's Guide to Love and Murder[152] Fun Home[153] Hamilton[154] Dear Evan Hansen[155] The Band's Visit[156] Hadestown
Pulitzer Prize for Drama Next to Normal, by Tom Kitt and Brian Yorkey[157] Clybourne Park, by Bruce Norris[157] Water by the Spoonful, by Quiara Alegría Hudes[157] Disgraced, by Ayad Akhtar[157] The Flick, by Annie Baker[157] Between Riverside and Crazy, by Stephen Adly Guirgis[157] Hamilton, by Lin-Manuel Miranda[157] Sweat, by Lynn Nottage[157] Cost of Living, by Martyna Majok[84]

Sports

The Parade of Nations at the 2012 Summer Olympics
Tom Brady with the Vince Lombardi Trophy following Super Bowl LI, 6 February 2017

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