Bill Campbell Mentors Early Apple Apple 2.0 Friends

Bill Campbell, often known as 'the coach' because of his career in college football, joined Apple in 1983 to become VP of Marketing. He sided with Apple's board and pushed for Steve Jobs's departure in 1985, but left the company in 1987 to start Claris, then Intuit. However, he reconciled with Steve later on, and was asked to join the Apple board in 1997. He was also a big adviser to the Google founders, but left their board in 2010 because of their competition with Apple. Campbell spoke at Apple's memorial ceremony honoring Steve Jobs in 2011. He died of cancer at 75.