virality

English

Etymology

viral +‎ -ity

Noun

virality (usually uncountable, plural viralities)

  1. (advertising, marketing) The state or condition of being viral; tendency to spread by word of mouth.
    • 2020 April 7, Sophie Gilbert, “The Most-Watched Show in America Is a Moral Failure”, in The Atlantic‎:
      The point is virality—content so outlandish that people can’t help but talk about it.

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