underpromise and overdeliver

English

Alternative forms
  • underpromise, overdeliver

Proverb

underpromise and overdeliver

  1. (business) Improve business interactions and relationships with customers by setting modest expectations and then exceeding those expectations by delivering more than what was initially promised or expected.
    • 2010, Marty Brounstein, Arthur H. Bell, Dayle M. Smith, Business Communication‎, page 225:
      Think about the old customer service maxim, underpromise and overdeliver.
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