twoosh

Blend of Twitter +‎ swoosh. (This etymology is missing or incomplete. Please add to it, or discuss it at the Etymology scriptorium. Particularly: “Source and explanation needed: why swoosh and not e.g. whoosh?”)

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twoosh (plural twooshes)

1. (Internet, slang) A tweet which exactly meets the 280-character (previously 140) limit set by microblogging service Twitter.
   • 2010, Hollis Thomases, Twitter Marketing: An Hour a Day, Wiley Publishing, →ISBN, page 21:

     Intentionally trying to write a twoosh is almost as challenging as writing haiku, although twooshes do frequently occur on their own!

   • 2012 May 25, Michael A. Memoli, “Obama declares himself a 'master tweeter'”, in Los Angeles Times:

     On Friday, the administration also released some behind-the-scenes footage. It shows an aide, deputy director for online outreach Kori Schulman, complimenting the president for what she calls a “twoosh," or a perfect, 140-character tweet (a Twitter swoosh).
     "Are you proud of me?" he asks.
     “It was a record for twooshes," Schulman says.
     "I'm the twoosh master," Obama says.

   • 2012 December 13, Jim Winter, “OMG! Pope Sends Tweet”, in Telegraph-Herald:

     5 a.m. Dubuque time: "Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart." It was a twoosh, a Twitter term for a tweet of exactly 140 characters.

• how-tos, howtos, whoost, whoots