swoosh

From imitation of the sound.

• (Received Pronunciation) IPA^(key): /ˈswʊʃ/
• Rhymes: -ʊʃ

• Audio (Southern England)

  (file)

swoosh (third-person singular simple present swooshes, present participle swooshing, simple past and past participle swooshed)

1. To move with a rushing or swirling sound

   The fishing rod swooshed through the air.

swoosh (plural swooshes)

1. A swooshing movement or sound
   • 2005, Frank Arricale, Obviously Not Clairvoyant‎, →ISBN, page 209:

     "What the hell is a swoosh?" the McDonald's rep asked. "You know — a swoosh. Like when you go fast. 'Swoosh!'"

2. A pattern or logo suggesting a swooshing movement.
   • 2000, Jack Trout, Steve Rivkin, The Power of Simplicity‎, →ISBN, page 147:

     Even TV announcers at the last Winter Olympics were spotted with a swoosh on their jackets.

   • 2009, Jennifer Visocky O'Grady, Kenneth Visocky O'Grady, A Designer's Research Manual, page 7:

     lf, on the other hand, you're one of the thousands of graphic designers whose education was based primarily in the art department; almost all of your clients have MBAs and neutral blue swoosh logos […]

   • 2011, Carmen Torbus, The Artist Unique, page 39:

     Create various patterns and swooshes in the wet gesso with the old credit card or any other texture tool you choose.

• swooshtika
• swooshy

• swoosh on Wikipedia.Wikipedia