target market

English

Noun

target market (plural target markets)

(business, marketing) A group of people whose needs and preferences match the product range of a company and to whom those products are marketed.

Related terms

target marketing

Translations

Translations

Finnish: kohdemarkkinat pl, kohdeyleisö, kohderyhmä (fi)
French: clientèle cible f, marché cible m
Polish: rynek docelowy m

See also

target group
target audience
target demographic
key market

Further reading

“target market”, in Cambridge English Dictionary, Cambridge, Cambridgeshire: Cambridge University Press, 1999–present.
target market on Wikipedia.Wikipedia

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