pre-to-post

pre-to-post (not comparable)

1. (advertising) Relating to the change in a potential consumer's attitude to goods or services as a result of seeing or hearing an advertisement for them.
   • 1977, Proceedings of the Annual Conference of the American Academy of Advertising:

     This was then plotted against the change or lack of change among respondents on the pre-to-post questionnaire […]

   • 2006, Rajiv Grover, Marco Vriens, The Handbook of Marketing Research:

     The pre-to-post shift in preferences toward the advertised brand is the persuasion measure.

• top-poster