on main

Ellipsis of horny on main, from the practice of posting salacious or controversial material on a primary social media account, rather than on an anonymous alternate account.

on main

1. (Internet slang) Expressed openly when one might normally desire privacy or anonymity.
   • 2019, @VR0NLINE, quoted in Emma Maguire, "Thirsty Tweets Of The Week", Salient (Victoria University of Wellington), Volume 82, Issue 5 (2019), page 13:

     online is my entire social life now so when people are horny on main it feels like seeing somebody walk down the street with their dick out

   • 2020, Larson Hicks, "Suit Up", Etchings Literary Journal and Fine Arts Magazine (University of Indianapolis), Volume 32, Issue 2 (2020), page 4:

     I don't pride myself on being anonymous and untraceable by the government, safe behind my anime avatar in online arguments and protected from being outed as "horny on main" on social media, […] r

   • 2020 May 30, Flora Gill, “Britain is hornier than ever (and we're not ashamed to say it)”, in The Times:

     Without dinners or parties to attend, social media is one of the few outlets we have left for titillation, is one of the few outlets we have left for titillation, with everyone suddenly becoming “horny on main” (internet-speak for displaying how horny you are in public, rather than on a secret private account.)

   • For more quotations using this term, see Citations:on main.

• say the quiet part loud

• (21 July 2019), "Horny on main", in Know Your Meme

• I'm 'onna, Manion, Minoan, amnion, moanin', nomina