native advertising

English

Noun

native advertising (uncountable)

(marketing) A type of surreptitious advertising that matches the form and function of the platform upon which it appears, often in the form of advertorials.
Synonym: sponsored content
- 2014, Shiv Singh, Stephanie Diamond, Social Media Marketing For Dummies, John Wiley & Sons, →ISBN, page 289:
  Another recent innovation in the online advertising space is native advertising, which bridges the worlds of advertising and content.

Related terms

native advertisement

Translations

type of advertising

French: publicité caméléon (fr) f, publicité intégrée (fr) f

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