landing page

1996, from landing +‎ page.

landing page (plural landing pages)

1. (web design, marketing) A web page at which a user first arrives at a website, now especially one optimized for a marketing campaign or for lead generation.

   Synonym: lander

   • 1996, Robert F. Breedlove, Web Programming Unleashed, Indianapolis: Sams.net, page 910:

     A good international landing page should have languages in some type of graphic that all browsers can read, followed by a selection of other languages that the user can shoot to quickly.

   • 2007, Richard Gay with Alan Charlesworth and Rita Esen, Online marketing: a customer-led approach, page 294:

     When the user arrives at that landing page the content is not generic (as the home page will be) but specific

   • 2008, Susan Sweeney, 101 Ways to Promote Your Tourism Business Web Site, page 104:

     Your most important information on the landing page should be above the fold.

   • 2009, Shari Thurow with Nick Musica, When Search Meets Web Usability, page 71:

     If they see their user-generated scent of information (keywords) on a website's landing page, they believe the page will help ... Searchers become confident that the landing page is giving them what they need.

   • 2010, Perry S. Marshall with Bryan Todd, Ultimate Guide to Google Ad Words, page 110:

     Is your landing page clearly about that keyword, and is the keyword used repeatedly on the landing page?