kidfluence

English

Etymology

Blend of kid +‎ influence.

Noun

kidfluence (uncountable)

  1. (marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
    • 2002, Stephen Kline, Greig de Peuter, “Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising”, in Daniel Thomas Cook, editor, Symbolic Childhood, Peter Lang, →ISBN, page 266:
      Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."
    • For more quotations using this term, see Citations:kidfluence.

See also
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