free-from

free-from (not comparable)

1. (marketing) Of food, drink, cosmetics etc.: created without the use of ingredients that some consumers prefer to avoid, such as allergens or animal products.
   • 2005, Food Australia: Official Journal of CAFTA and AIFST, page 222:

     In general, Mintel's research shows that consumers appear happy with the quality and taste of free-from products, but they are still looking for greater choice.

   • 2009, Eimear Gallagher, Gluten-Free Food Science and Technology, page 105:

     In the UK, the overall market for 'free-from' products is expected to show continued strong growth in the near future. Within the next 5 years, it is expected to almost double, growing by 97% from 2007–2012, reaching an estimated £354 million.

• free form, free-form, freeform