embrace, extend and extinguish

English

Etymology

Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet".

Phrase

embrace, extend and extinguish

  1. A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors.

Synonyms
This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.