creatify

English
WOTD – 26 November 2017

Etymology
Richard L. Florida at the 2006 Out & Equal Workplace Summit. Florida popularized the word creatify in his 2002 book The Rise of the Creative Class.

creative +‎ -ify, popularized in the 21st century by American urban theorist Richard L. Florida (born 1957) in his book The Rise of the Creative Class (2002).[1]

Pronunciation
  • (Received Pronunciation) IPA(key): /kɹiˈeɪtɪfaɪ/
  • Audio (Southern England)(file)
  • (General American) IPA(key): /kɹiˈeɪtəfaɪ/, /-ɾə-/
  • Hyphenation: cre‧at‧i‧fy

Verb

creatify (third-person singular simple present creatifies, present participle creatifying, simple past and past participle creatified)

  1. (transitive) To render more creative; to creativize.
    • 1978 April, Patrick H[enry] Winston, “Learning by Creatifying Transfer Frames”, in Artificial Intelligence, volume 10, number 2, →DOI, title, page 147:
      Learning by creatifying transfer frames / [Abstract] In the particular kind of learning discussed in this paper, the teacher names a destination and a source. In the sentence, "Robbie is like a fox", Robbie is the destination and fox is the source. The student, on analyzing the teacher's instruction, computes a filter called a transfer frame. […]
    • 2012, Richard [L.] Florida, “Every Single Human Being is Creative”, in The Rise of the Creative Class, Revisited, New York, N.Y.: Basic Books, →ISBN, page 388:
      Every job can and must be creatified; every worker must be able to harness his or her own inner entrepreneur. We did it before in manufacturing. We turned low-wage, low-skill work in horrific, exploitative factories into the good family-supporting jobs workers pine for today.
    • 2013, Richard [L.] Florida, Charlotta Mellander, “The Creative Class Around the World”, in Charlotta Mellander, Richard Florida, Bjørn T[erje] Asheim, Meric [S.] Gertler, editors, The Creative Class Goes Global (Regions and Cities; 69), New York, N.Y.: Routledge, →ISBN:
      More research is also needed to document the institutional and public policy arrangements that best support and extend creativity to more workers across the board, in effect "creatifying" more occupations and kinds of work. The advanced nations—and the world writ large—are currently engaged in yet another sweeping economic transformation, from an industrial to a creative economy.
    • 2013 August 15, Ann O'Dea, “Interview: Richard Florida – talent loves tolerance”, in Silicon Republic‎, archived from the original on 4 November 2016:
      Author of The Rise of the Creative Class and many other tomes along similar themes, since his self-described conversion in the late Nineties, he [Richard Florida] has preached to all who will listen his doctrine of creative progress, and the necessity to ‘creatify’ even our most lowly service jobs. […] “You can see it here in this great country in things like agriculture, with artisan production. Farming is turning into a creative industry. Now we have to creatify the jobs of the people who take care of our parents, of our kids, who serve us in hotels, in restaurants – that’s the next frontier. We’ve got to creatify those jobs. […]”

Synonyms

References
  1. Richard [L.] Florida (2002) The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life, New York, N.Y.: Basic Books, →ISBN.

Anagrams
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