ZEN Department Store
เซน ดีพาร์ทเมนท์ สโตร์; 先
TypePrivate
IndustryRetail
GenreDepartment Store
Founded1989
FounderCentral Group
Defunct2019
FateFolded into Central
HeadquartersPathum Wan, Bangkok, Thailand
Key people
Kobchai Chirathivat
OwnerCentral Group
Websitewww.zen.co.th
www.zen-china.com.cn
The New Zen
Zen Level 1 Entrance

ZEN (Thai: เซน ดีพาร์ทเมนท์ สโตร์; Simplified Chinese: 先; Pinyin: Xiān) was a chain of two Thai luxury department stores owned by the Central Group, with branches in Thailand and China. The final store was re-branded as Central Department Store in 2019.

Overview

ZEN was launched in 1989 as an anchor tenant of the Central World shopping mall in the Pathum Wan District of Bangkok, Thailand.[1]

A second branch was opened in April 2011 in Shenyang, China as part of the Central Group's planned 18 billion baht expansion into the country.[2] It was later closed in 2013.[3]

In 2018, three floors of the Zen Department Store in Bangkok were renovated in the hope of bringing more business to the store. A new beauty zone was introduced on the first floor. The fourth and fifth floors, encompassing 11,000 square meters, were remodeled to accommodate 300 new brands and fashion shops.[4]

In 2019, the remaining ZEN location in Bangkok was re-branded, bringing an end to the brand.[5]

Branches

Bangkok Metropolitan Area

China

See also

References

  1. ↑ "Zen Department Store … Bangkok's Fashion". ryt9.com (in Thai). Retrieved 2020-09-11.
  2. ↑ "First Zen store part of B18-billion CRC push in China". 21 December 2010. Retrieved 2023-03-01 – via PressReader.
  3. ↑ "Central looks at opportunities beyond China". 2020-05-11. Retrieved 2020-09-20.
  4. ↑ "ZEN dedicates two newly-revamped floors to men's and unisex fashion". TimeOut. 14 March 2018. Retrieved 2020-09-17.
  5. ↑ "Billion-baht Central@CentralWorld ready for action". Bangkok Post. 2020-12-10. Retrieved 2020-09-20.
  6. ↑ "Central-Zen Department Store Shenyang - Project References-Projects-UNIQUE". www.unique.org.cn. Retrieved 2020-09-11.
  7. ↑ "Central gives up on China". Inside Retail Asia. 2014-05-12. Retrieved 2020-09-11.
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