Yorgo Tloupas
Yorgo Tloupas in Paris
Born (1974-12-18) December 18, 1974
Paris
NationalityFrench-Greek
EducationESAG, Penninghen Paris
Occupation(s)creative director, entrepreneur
Known forYorgo&Co. studio, blackcrows ski

Yorgo Tloupas (born 18 December 1974) is an awarded[1][2][3][4] French graphic designer and creative director, specialised in logos, typeface design and magazine art direction.[5][6][7]

Biography

Yorgo Tloupas was born in Paris on the 18 of December 1974. He is the son of the Greek sculptor Philolaos[8] and of an Italian-French art teacher. Tloupas grew up in the Chevreuse Valley, in the house-studio built by his father.[9] An avid sportsman since his childhood, Yorgo says that skateboarding shaped his aesthetic sensibility and visual literacy, while snowboarding was the springboard for his entire professional career: in 1996, freshly graduated from ESAG Penninghen, he sold his final art school project, a logo and a range of snowboards, to Rossignol.[10][11][12]

His graphic design studio Yorgo&Co, founded in Paris in 2011, works with luxury, art, fashion, sports, media and automotive brands such as Artcurial,[13] Cartier,[14] Diptyque,[15] Hermès,[16] Hôtel de Crillon,[17][18] Lacoste, Louis Vuitton,[14] Loro Piana, Martell,[19][20] Omega[21] and Swatch,[22] among many others.

Yorgo Tloupas has been involved in blackcrows skis from the start, and today he helps the brand grow, both as a shareholder and as its design director.[23] The blackcrows 2017-2018 ski range is part of the permanent collection of the Musée des Arts Décoratifs in Paris.[24]

He teaches logo design at ESAG Penninghen, IFM, ECAL as well as SciencesPo Paris, and holds conferences and talks worldwide.[25][26][6] In 2018 he has held a TEDxSciencesPo talk on (re)branding.[27]

Work

Magazines and books

Yorgo Tloupas has launched and successfully art-directed multiple lifestyle & cultural magazines. He art directed Crash.[28][29][30] and Magazine[31] between 1998 and 2000. In London, in 2001, he founded, along with Rankin and Daniel Alexander Ross (from Dazed & Confused), Intersection magazine.[32] Moving back to Paris in 2010, he art directed the French edition of GQ.[33] In 2013 he launched the French edition of one of Condé Nast's most iconic titles, Vanity Fair, and art directed the magazine until 2021.[5] He also launched new editions for Libération's magazine Next[34] (2015), and Beaux Arts magazine, a prominent French art review (2017).[35] He is currently the creative director of the French cultural magazine Les Inrockuptibles.[36]

With Yorgo&Co, his Parisian studio, Yorgo has also designed several brand magazines: the first issue of Louis Vuitton's LV the Book, published in 11 different languages (2014)[37] the Loro Piana Journal (2016-2018)[38] also published in multiple languages, Villebrequin's Splash almanac (2021)[39] and Audemars Piquet's Stories (2021). The studio is also in charge of the design of Cartier's magazine, 365 a year of Cartier (since 2019),[40] and of the art direction of several books for Omega,[21] Google ATAP,[41][42] Just an Idea,[43] Lafayette Anticipations, and Kamel Mennour.

Visual identities

Yorgo Tloupas is the author of the ski brand black crows' visual identity (2006). In 2016 Yorgo&Co designed signage, way-finding, and venues logos for the reopening of the Rosewood Hôtel de Crillon in Paris[18][17] and for the French auction house Artcurial. In 2016, one the oldest brand of cognac in the world, Martell, had its logo redesigned by Yorgo. In 2017 Ricard introduced a new identity with a logo designed by Yorgo.[44][20] In 2017 he signed the new visual identity of the Gaité Lyrique, a Parisian creative and cultural centre that promotes culture under the prism of digital innovation.[45] The logo of Les Inrockuptibles was redone, in 2021, to mark the release of the monthly magazine's edition, art directed by Yorgo Tloupas. In 2021 Yorgo was commissioned by Hermès to design the logo for their new men's fragrance, H24.[46][47][48][49][50] The logo for Midnight Trains was designed by Yorgo in 2021, who is also a shareholder and partner of this new network of European sleeper trains, .[51][52]

Typography

Yorgo Tloupas has often collaborated with renowned type designers and type foundries: with (Jean-François Porchez, Commercial type, Production type).[53][5][54] Since 2017 all custom fonts are designed by Yorgo&Co's in-house team.[55] The first in-house font designed was, La Gaité Rounded[56], for the Gaité Lyrique, a digital arts and modern music centre in Paris. In 2019, Exposition, a Sans Serif typeface, was designed for the Patrick Seguin art gallery in Paris.[57] In 2020 Yorgo&Co produced two typefaces - Cartier Brilliant Cut and Cartier Fancy Cut - for the jewellery manufacturer and watchmaker Cartier.[40]

Awards

  • 2020, DNA Paris Design Awards, category typography[57]
  • 2019, A' Design Award, category branding[1]
  • 2019, DNA Paris Design Awards, category Editorial[21]
  • 2018, MET Penninghen, Artistic direction[58]
  • 2009, D&AD, Wood pencil, Magazine & Newspaper Design[3]
  • 2007, D&AD, Wood pencil, Art direction[4]
  • 2005, PPA Independent Publishers Awards, Designer of the year[2]

References

  1. 1 2 Competition, A' Design Award &. "Black Crows Brand Identity by Yorgo Tloupas". competition.adesignaward.com. Retrieved 2021-09-27.
  2. 1 2 "Think Publishing scoops Indie prize". www.campaignlive.co.uk. Retrieved 2021-09-27.
  3. 1 2 "Intersection Magazine D&AD Awards 2007 Pencil Winner | Entire Magazines |". www.dandad.org. Retrieved 2021-09-27.
  4. 1 2 "DVNO | Because Music | Because Music | D&AD Awards 2009 Pencil Winner | Art Direction". www.dandad.org. Retrieved 2021-09-27.
  5. 1 2 3 Karnis, Loukas (21 May 2019). "Never Assume! Yorgo Tloupas on his evolution of a centennial classic, Vanity Fair France". Typeroom. Retrieved 16 September 2021.
  6. 1 2 Tloupas, Yorgo. My internet (Speech). Paroles contemporaines (in French). Centre Pompidou, Paris, France. Retrieved 30 August 2021.
  7. ↑ "MR Yorgo Tloupas". Mr Porter. Retrieved 30 August 2021.
  8. ↑ "Yorgo Tloupas, enlumineur spatio temporel" [Yorgo Tloupas, space-time illuminator.] (PDF). Ernest (14): 37–43. 2014. Retrieved 26 August 2021.
  9. ↑ Région Ile-de-France - Inventaire général du patrimoine culturel. "Maison-atelier du sculpteur Philolaos". Retrieved 24 August 2021.
  10. ↑ "Artist series. Yorgo Tloupas". Evo.com. Retrieved 25 August 2021.
  11. ↑ Masson, Géraldyne (Summer 2013). "Yorgo Tloupas". Steel Magazine. No. 5. pp. 26–31.
  12. ↑ "Yorgo Tloupas, enlumineur spatio temporel" [Yorgo Tloupas, space-time illuminator.] (PDF). Ernest (14): 37–43. 2014. Retrieved 26 August 2021.
  13. ↑ "Le nouvelle identité visuelle d'Artcurial signée Yorgo Tloupas". étapes (in French). 2016-05-03. Retrieved 2021-09-27.
  14. 1 2 "Incontournable Yorgo Tloupas, le plus mondain des directeurs artistiques". O (in French). 2016-02-21. Retrieved 2021-09-27.
  15. ↑ "diptyque Paris - Presse". presse.diptyqueparis.com. Retrieved 2021-09-27.
  16. ↑ "Yorgo&Co. creates new logo for a new men's fragrance by Hermès". Creative Boom. 2021-04-27. Retrieved 2021-09-27.
  17. 1 2 Vit, Armin (19 June 2018). "Jardin d'Hiver". Underconsideration. Retrieved 16 September 2021.
  18. 1 2 Vit, Armin (28 June 2018). "Les Ambassadeurs". Underconsideration. Retrieved 16 September 2021.
  19. ↑ Staff. "Design Lust | The Bike Flask by Yorgo Tloupas and Martell". Acquire. Retrieved 2021-09-27.
  20. 1 2 Vit, Armin (6 December 2017). "New Logo, Identity, and Packaging for Martell by Yorgo & Co. A Swift Change". BrandNew. Retrieved 16 September 2021.
  21. 1 2 3 "From Seamaster to Seamaster. The first 70 years, Winner in Graphic Design/Editorial". dna.paris. Retrieved 2021-09-27.
  22. ↑ Newsroom (2021-09-10). "Συλλεκτικό ρολόι της Swatch για τα 200 χρόνια της Ελληνικής Επανάστασης". CNN.gr (in Greek). Retrieved 2021-09-27.
  23. ↑ the black crows, episode 2. Yorgo Tloupas, retrieved 2021-09-27
  24. ↑ "Musée des Arts Décoratifs, Paris, design collections". Retrieved 24 August 2021.
  25. ↑ 2009, Yorgo Tloupas at Tokyo Graphic Passport, retrieved 2021-09-25
  26. ↑ "ECAL - EVENEMENTS - CONFERENCES - Conférences ECAL: Yorgo Tloupas". www.ecal.ch. Retrieved 2021-09-27.
  27. ↑ Tloupas, Yorgo (April 2018). "Yorgo Tloupas·TEDxSciencesPo. The art of (re)branding". TED Ideas worth spreading. Retrieved 23 September 2021.
  28. ↑ "Yorgo Tloupas, enlumineur spatio temporel" [Yorgo Tloupas, space-time illuminator.] (PDF). Ernest (14): 37–43. 2014. Retrieved 26 August 2021.
  29. ↑ Fujimoto, Yasushi; Shimada, Norihiko; Nomura, Masahiko; Mutō, Aya (2007). 10 Influential Creators for Magazine Design (in Japanese and English). Tōkyō: Pie Bukkusu. pp. 202–225. ISBN 9784894446403.
  30. ↑ O'Reilly, John (2000). "Visual journalism : magazine and technology". Eye. The international review of graphic design. Vol. 9, no. 36. London, UK: Quantum Publishing. ISSN 0960-779X.
  31. ↑ Ghys, Clément (2014). ""Magazine", les dessous de la presse mode indépendante" ["Magazine", the underside of the independent fashion press]. Libération (in French). France. Retrieved 3 September 2021.
  32. ↑ Vienne, Veronique (12 November 2015). "État des lieux de la direction artistique en France". Graphisme en France 2015: 44–45. ISBN 9782111510593. Retrieved 24 August 2021.
  33. ↑ Fecher, Florian (17 September 2013). "Baton". Slanted. Retrieved 13 September 2021.
  34. ↑ Zerbib, Melina (September 28, 2015). "Une œuvre d'art, en plus d'un récit de l'actualité. Javier Errea sur la refonte de " Libération "". Medium. Retrieved 9 September 2021.
  35. ↑ "Les ambitions internationales de Beaux Arts Magazine" [The international ambitions of Beaux Arts Magazine]. Challenges (in French). September 21, 2017. Retrieved 9 September 2021.
  36. ↑ Franque, Adrien (2 June 2021). ""Les Inrockuptibles" repassent en mensuel" ["Les Inrockuptibles" goes monthly again]. Libération (in French). Retrieved 13 September 2021.
  37. ↑ Chenu, Alexis (10 October 2014). "Louis Vuitton lance le magazine "The Book"" [Louis Vuitton launches "The Book" magazine]. Fashion Network (in French). Retrieved 8 September 2021.
  38. ↑ Pérez, Valentin (7 May 2021). "Les marques de prêt-à-porter s'habillent au format magazine" [Prêt-à-porter brands are dressing up in magazine format.]. Le Monde (in French). Retrieved 13 September 2021.
  39. ↑ "50 years anniversary Vilebrequin book". Vilebrequin official website. 2021. Retrieved 13 September 2021.
  40. 1 2 Typeroom (4 August 2020). "Precious cuts of type: Yorgo Tloupas on Cartier's brand new bespoke fonts by Yorgo&Co". Retrieved 12 September 2021.
  41. ↑ Ong, Jyni (9 July 2021). "This book by Yorgo&Co. explores Google's Jacquard interactive technology". It's Nice That. Retrieved 22 September 2021.
  42. ↑ "Please Touch the Thread exhibition book is issued after our artist-in-residency program". Google Atap. February 11, 2020. Retrieved 22 September 2021.
  43. ↑ Deeny, Godfrey (31 May 2021). "Après Colette, Sarah Andelman va lancer une nouvelle marque, ou plutôt un livre". Fashion News. Retrieved 22 September 2021.
  44. ↑ Vit, Armin (31 July 2018). "New Logo and Identity for Ricard by Yorgo&Co. The Pastis in the Past". BrandNew. Retrieved 16 September 2021.
  45. ↑ "New identity for the Gaîté Lyrique, a nice logo to start 2017". Grapheine. 10 January 2017. Retrieved 23 September 2021.
  46. ↑ "Yorgo&Co. creates new logo for a new men's fragrance by Hermès". Creative Boom. 2021-04-27. Retrieved 2022-04-06.
  47. ↑ "Yorgo & Co a conçu le nouveau parfum pour homme Hermès : histoire, signification de l'emblème". logo-marque.com. Retrieved 2022-04-06.
  48. ↑ Jansen, Mike (2021-04-29). "H24: men's fragrance by Hermès gets a new logo by Yorgo&Co". Retrieved 2022-04-06.
  49. ↑ "Yorgo & Co designed the new Hermès men's fragrance". Retrieved 2022-04-06.
  50. ↑ "H24 identity". Communication Arts. 2021-05-10. Retrieved 2022-04-06.
  51. ↑ "Midnight Trains - european sleeper cars take on a new identity". Retrieved 2022-04-07.
  52. ↑ UnderConsideration. "On the Right Track". Retrieved 2022-04-07.
  53. ↑ "Libé". Typographica. Retrieved 2021-09-27.
  54. ↑ Morlighem, Sébastien (June 2019). "Renewal" (PDF). Graphisme en France. Centre national des arts plastiques: 79. ISSN 2553-6265.
  55. ↑ "Yorgo Tloupas". developments.media. Retrieved 2021-09-27.
  56. ↑ "Nouvelle identité visuelle de la Gaîté Lyrique, un logo gentil pour débuter 2017". Graphéine - Agence de communication Paris Lyon (in French). 2017-01-10. Retrieved 2021-09-27.
  57. 1 2 "Exposition Sans Serif, Winner in Graphic Design/Typography". dna.paris. Retrieved 2021-09-27.
  58. ↑ Studialis (2018-07-09). "Prix met de Penninghen 2018 en direction artistique". Penninghen (in French). Retrieved 2021-09-27.
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