| Broadcast area | United Kingdom |
|---|---|
| Programming | |
| Format | Asian |
| Ownership | |
| Owner | Sunrise Radio Group |
| History | |
First air date | 2003 |
Last air date | 2008 |
Yarr Radio was a British music radio station aimed at a young Asian audience, which broadcast from 2003 until 2008[1] on digital radio in various regions of the United Kingdom, and on Sky Channel 187.
Launched in 2003 by Indo-Canadian singer Jazzy B, it was called 'London's First Young Asian Hit Music Station'. The original presenters of 'Yaar Radio' were: Maya, Ranj Rekhi, Sonia Paneser, Danny Deol, Dee Singh, Kim Boss, Vinny Virdee (aka: Jas Rao or Jas 'The Man'), Ellia Khan (aka: Noreen Khan). The management had a policy of playing only Asian music, consisting of "the latest Bhangra and Bollywood mixes" and "the hottest urban, fusion and R&B".[2]
Part of the Sunrise Radio Group, it was based at Sunrise's headquarters in Southall, west London. On some frequencies it was replaced by Sunrise's Punjabi Radio.
References
- ↑ Grant Goddard (September 2010). DAB Digital Radio: Licensed To Fail. Radio Books. ISBN 978-0-9564963-0-0.
- ↑ Yarr Radio – About Archived May 3, 2007, at the Wayback Machine