 | |
| Founded | 2000 |
|---|---|
| Founders | David Vered Michael Godigian Moshe Zaga |
| Headquarters | Los Angeles, California, U.S. |
| Website | www |
YMI Jeans is an American company which manufactures denim jeans. The company is based in Los Angeles, and was founded in 2000 by David Vered, Michael Godigian and Moshe Zaga.[1]
In 2012, YMI began manufacturing levanta cola jeans, which enhance the buttocks. These are designed for Latina women, and are promoted with the slogan "Wanna Betta Butt?"[2] YMI also makes "Hyper Flex" jeans, "made out of high-stretch fabric for the athleisure market."[3]
References
- ↑ "About Us". YMI. Retrieved 14 September 2015.
- ↑ Rojas, Leslie Berestein (21 March 2016). "Booty-lifting 'levanta cola' jeans go mainstream". KPCC. Retrieved 12 June 2016.
- ↑ Asch, Andrew; Belgum, Deborah (7 April 2016). "Majors Market Buzzing". California Apparel News. Retrieved 12 June 2016.
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