World Marketing Summit
Formation2011
TypeNon-profit organization
HeadquartersToronto, Canada
Region served
Worldwide
Official language
English
LeaderPhilip Kotler
Websitewww.worldmarketingsummitgroup.org

The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada, committed to "Creating a Better World through Marketing" and thereby alleviating poverty. WMS aims to improve the state of the world by engaging the global leaders and entrepreneurs to create a poverty-free world.

The World Marketing Summit was founded and convened in 2011 by Philip Kotler. It aims to initiate global movements through marketing strategies that change human behaviour leading to a positive impact on society and living for future generations.[1]

WMS organizes an annual Summit conference which aims to bring brought global experts to discuss the most pressing issues faced by world, including marketing, business and economics impacting poverty, health and the environment.[2]

History

World Marketing Summit 2012 in Dhaka, Bangladesh
World Marketing Summit 2012 in Dhaka, Bangladesh

World Marketing Summit was founded in 2011 by Philip Kotler, an American marketing professor, author and consultant; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

Kotler attended a seminar in Abu Dhabi in which he first shared the idea of forming a forum of marketers who can contribute towards alleviating poverty. Later, this idea was shared with other associates in Canada and Bangladesh and finally evolved into a tangible concept. The concept gave birth to World Marketing Summit in 2012 in Dhaka, Bangladesh under the patronage of the Government of Bangladesh in collaboration with Bangladesh Brand Forum.

Vision

WMS is committed towards creating a better world by alleviating poverty and upholding human dignity through using marketing principles, theories and models. WMS combines the culture, values and philosophy of marketing to trigger behavioral and attitudinal change in human society by engaging best minds from the world of business, research and politics.

The scenario of world economy influenced Philip Kotler to coin the term “Creating a Better World through Marketing”, asserting that that creation of positive perceptions is the fastest route toward attaining behavioural changes to make a better world.

Organization

Headquartered in Toronto, Canada, World Marketing Summit has country representatives around the globe. It strives to be neutral and unbiased, and is not tied to any political, partisan or national interests.

WMS is led by a Board of Directors, an Advisory Board; represented by 15 prominent personalities from academia, research, business sectors, and international organizations including UN bodies. Philip Kotler is the founder, chairperson, convener and chief advisor of WMS.

Activities

WMS has a number of activities on marketing and business which includes but not limited to seminars, research, publications, academic courses and programs.

Annual Summit

The flagship event of the organization is the annual meeting on marketing, held every year since 2012. The first summit was held in Dhaka, Bangladesh, on March 1–3, 2012 (WMS 2012). The three-day summit was inaugurated by Sheikh Hasina, Prime Minister of the People’s Republic of Bangladesh and brought together 60 global experts and attracted 4,000 participants. Speakers from America, Europe, Asia and Africa representing universities, research agencies, multi-national business organizations, United Nations bodies, and financial institutions discussed pressing issues, including marketing, business and economics impacting poverty, health and the environment. Some of the experts who presented papers to the summit were Philip Kotler, Syed Saad Andaleeb, Mitchell Habib, Laura Ries, Abraham Koshy, Alan Andreasen, Gerald Hastings, Don Schultz, Hermann Simon, Hermawan Kartajaya, Craig Lefebvre, Imad Baalbaki and Milton Kotler.[3] WMS 2012 was closed with the formulation of the "Dhaka Declaration".[4]

The second summit (WMS 2013) was held in Kuala Lumpur on September 28–30, 2013.[5]

The third summit (WMS 2014) was held in Tokyo, Japan on September 24–25, 2014.[6]

The fourth summit (WMS 2015) was held in Tokyo, Japan on October 13–14, 2015.[7]

Journal: Better World

Better World is the biannual journal of WMS (January and July). The purpose of the journal is to be the source of the thought-provoking original ideas for business managers, academicians and researchers working in the areas of marketing and economics for alleviating poverty. WMS encourages articles covering diverse areas, industries, geographic locations and cultures which specifically focus on such areas as research, strategy, communication, pricing, distribution, sales, and leadership. Articles should be based on research analysis, theoretical insights, and practical experience so that the ideas presented there can be implemented.

Research

The Summit emphasizes the need for research and higher education for undertaking innovative projects and thereby addressing current and future challenges to poverty alleviation and discrimination. Poverty leads to ultimate denial of human right and threatens world peace.

With a view to initiate global movements through marketing strategies, WMS has undertaken the Incubator concept of carrying out research on health, food, climate change and education in different countries and developing a marketing model in line with Millennium Development Goals (MDGs). The main objective of the incubator approach is to formulate a conceptual framework driven by marketing principles and implement the findings in a real world scenario. Each incubator will have a mix of partners that will contribute both a theoretical point of view as well as a practical point of view. The research wing of WMS actively collaborates with world’s leading experts from universities, business chambers, think tanks and other research-based organizations help developing business and academic model.

See also

References

  1. ↑ "About WMS". worldmarketingsummitgroup.org. Retrieved 30 September 2013.
  2. ↑ "WMS 2012 Speakers". worldmarketingsummitgroup.org. Retrieved 30 September 2013.
  3. ↑ "WMS 2012 Speakers". worldmarketingsummitgroup.org. Retrieved 30 September 2013.
  4. ↑ "WMS 2012". worldmarketingsummitgroup.org. Retrieved 30 September 2013.
  5. ↑ "WMS Malaysia Speakers". www.wmsmalaysia.org/. Retrieved 30 September 2013.
  6. ↑ "WMS 2014". www.worldmarketingsummitgroup.org/. Retrieved 1 April 2014.
  7. ↑ "WORLD MARKETING SUMMIT 2015 – WMS 2015". www.worldmarketingsummitgroup.org/. Retrieved 24 November 2015.
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