"Why Not?"
Single by Loona
from the EP [12:00]
LanguageKorean
ReleasedOctober 19, 2020
Recorded2020
Genre
Length3:25
LabelBlockberry Creative
Songwriter(s)Hwang Yoo Bin, Julia Bognar Finnseter, Ellen Berg, Sondre Nystrom
Producer(s)
  • Will Simms
  • Coach & Sendo
Loona singles chronology
"So What"
(2020)		 "Why Not?"
(2020)		 "Star"
(2020)
Music video
"Why Not?" on YouTube

"Why Not?" is a song released by the South Korean girl group Loona. It was released on October 19, 2020, as the lead single from their third mini-album [12:00]. [2]

Composition and lyrics

Billboard described the song as "shapeshifting".[3] The song is an uptempo electropop, deep house and funk song with influences of future bass.[4] In a press release members of the group said the lyrics of the song are about "pursuing freedom and individualistic self".[5][6]

Music video

The music video for the song was released on the same day as the song. The video amassed over 2.3 million views in its first 24 hours of release. As of July 2023, the music video has more than 48 million views between the upload on Loona's YouTube channel and the upload on 1TheK's YouTube channel.

Synopsis

The visuals of the music video were described as "celestial" and "mystical". The members are seen dancing in the middle of trashed grocery store, on the surface of the Moon, and skipping in circles around a fire as the Earth looms behind them. The girls later return to Earth to float through fields filled with levitating orbs, dance on ceilings rimmed in neon, and joyfully run through clouds of colorful chalk. [7]

Live performance

Loona performed the song for the first time on its release day at the Blue Square iMarket Hall in Hannam-dong, central Seoul, during the song's showcase. [8]

Charts

Chart performance for "Why Not?"
Chart (2020) Peak
position
South Korea (Gaon Download)[9] 78

Release history

Region Date Format Label
Various October 19, 2020 Blockberry Creative

References

  1. ↑ Daly, Rhian (July 6, 2022). "Every LOONA song ranked in order of greatness". NME. Retrieved July 7, 2022.
  2. ↑ Tan, Vanessa (October 19, 2020). "LOONA stuns in music video for comeback track, 'Why Not?', stream [12:00] the new mini-album". bandwagon.asia.com. Retrieved 2020-10-20.
  3. ↑ Rowley, Glenn (October 20, 2020). "Loona Unveil Latest Mini-Album and Ask 'Why Not?' in Fierce New Music Video: Watch". billboard.com. Retrieved 2020-10-20.
  4. ↑ Z. Yeung, Neil (October 19, 2021). "AllMusic Review by Neil Z. Yeung". AllMusic. America. Retrieved August 28, 2021.
  5. ↑ Martin, Annie (October 19, 2020). "Loona returns with '[12:00]' EP, 'Why Not?' music video". upi.com. Retrieved 2020-10-20.
  6. ↑ Kim, U (October 19, 2020). "Watch: LOONA Is Charismatic And Mystical In "Why Not?" Comeback MV". soompi.com. Retrieved 2020-10-20.
  7. ↑ Rowley, Glenn (October 20, 2020). "Loona Unveil Latest Mini-Album and Ask 'Why Not?' in Fierce New Music Video: Watch". billboard.com. Retrieved 2020-10-20.
  8. ↑ Tae-Gyu, Jeon (October 19, 2020). "'Why Not?' catch girl group Loona's latest music?". koreajoongangdaily.com. Retrieved 2020-10-21.
  9. ↑ 2020년 43주차 Download Chart [Week 43 of 2020 Download Chart]. Gaon Music Chart (in Korean). October 18–24, 2020. Retrieved October 28, 2020.
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