WYET
Broadcast areaSouth Bend, Indiana
Frequency102.3 MHz
BrandingThe New Mix 102.3
Programming
FormatUrban adult contemporary
Ownership
Owner
WNDV, WYXX
History
First air date
July 2, 1991 (as WGTC)
Former call signs
WSPW (2/1989-4/1989, CP)
WERQ (4/1989-5/1989, CP)
WGTC (1989-2002)
WZUW (2002-2003)
WWLV (2003-2004)
WOZW (2004-2006)
WZOW (2006-2008)
WOZW (4/11/2008-4/18/2008)
WSMM (2008-2016)
Technical information
Facility ID63772
ClassA
ERP2,000 watts
HAAT121 meters (397 ft)
Links
WebcastListen live
Websitethenewmix1023.com

WYET (102.3 FM) is a radio station licensed to New Carlisle, Indiana. Owned by Sound Management (d/b/a Artistic Media Partners), it broadcasts an urban adult contemporary format targeting the South Bend, Indiana market.

History

Former logo when branded as The Stream, used until 2016.
Former logo when branded as All 80's (sic), used until 2020.
Logo as "Throwback", 2020-2023

In October 2016, WYXX broke away from its simulcast of WSMM's classic hits format, "The Stream". Later that same month, the station flipped to a 1980s centric format as "All '80s 102.3" with new call letters WYET.[1] After several format adjustments, WYET rebranded as "Throwback 102.3" at noon on September 3, 2021; the first song as "Throwback" was "Everybody Have Fun Tonight" by Wang Chung.[2]

On September 1, 2023, at noon, after signing off the "Throwback" format with an hour of songs themed around departure or change in some fashion (ending with "Changes" by Tupac Shakur), WYET flipped to urban adult contemporary, branded as "The New 102.3, Michiana's Home for R&B and Old School". The flip capitalizes on WUBU's impending drop of the format following its sale to VCY America (to the point of running liners advising listeners to change to the station after the move). The first song on "The New 102.3" was "In Da Club" by 50 Cent.[3]

References

  1. ↑ "All 80's Comes To South Bend". RadioInsight. Retrieved 2020-11-17.
  2. ↑ WYET Relaunches As Throwback 102.3 Radioinsight - September 3, 2021
  3. ↑ The New 102.3 Saves R&B and Old School in South Bend Radioinsight - September 1, 2023

41°43′37″N 86°24′29″W / 41.727°N 86.408°W / 41.727; -86.408

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