WMRC
Broadcast areaWorcester, Massachusetts
Frequency1490 kHz
BrandingMyFM 101.3
Programming
FormatFull-service classic hits
Affiliations
Ownership
Owner
  • MyFM Media
  • (First Class Radio Corp.)
History
First air date
October 6, 1956[1]
Former call signs
WMOO (1956–1958)
Call sign meaning
Milford Radio Corporation (former owners)
Technical information
Facility ID21584
ClassC
Power1,000 watts (unlimited)
Transmitter coordinates
42°08′12″N 71°30′50″W / 42.13667°N 71.51389°W / 42.13667; -71.51389
Translator(s)101.3 W267CD (Milford)
Links
WebcastListen live
Websitewww.myfm1013.com

WMRC (1490 AM, "MyFM 101.3") is a radio station licensed to serve Milford, Massachusetts, United States. The station is owned by the MyFM Media Corporation. It airs a full-service classic hits music format.[2] At 10:13 am ET on January 12, 2017, FM translator, 101.3 W267CD was added and the station's former "First Class Radio" branding was replaced with its current "MyFM 101.3" branding (referring to the translator frequency).[3][4][5] In addition to its usual music programming, WMRC broadcasts local high school and American Legion sports play-by-play.[6] WMRC is an affiliate of the Boston Bruins, Boston Red Sox and New England Patriots Radio Networks.[7]

The station signed on October 6, 1956,[1] as WMOO.[8] It was assigned the WMRC call letters by the U.S. Federal Communications Commission (FCC)[9] on March 18, 1958.[8]

Notable on-air personalities have included Program and News Director Ed Thompson, who joined the station in 1967.[10] In 1993 the Milford Highlanders Brothers and Belles organization honored Thompson at their 10th annual Outstanding Citizens Ball for his service to the community.[11]

The call letters were assigned to a station in Greenville, South Carolina, until the mid 1950s. A notable personality on that station was Bob Poole.

Previous logo

Awards and honors

WMRC is the only radio station to win the "Station of the Year" award from the Massachusetts Broadcasters Association on three separate occasions,[12] including a split win with WBOQ in 1993[13] and a solo award in 1995.[14]

In 2003, Thomas M. McAuliffe II was elected chairman of the board of the Massachusetts Broadcasters Association.[15] At the time of his election, he was also vice president and general manager of WMRC.

In 2008, WMRC received the Cary Simpson Award for Community Service from the International Broadcasters Idea Bank for the station's dedication to public service.[16] The station was cited for "overall excellence in all facets of operation including growth of audience, client base, and service to the community."[17]

Ownership

Former logo of the radio station, used until May 16, 2010

In March 1983, WMRC was acquired by Loren F. Ghiglione from the Milford Radio Corporation.[18] In August 1983, Ghiglione transferred the license to the Milford Media Corporation.[19] In July 1984, Milford Media Corporation transferred the license to Nanlo Inc.[20] Nanlo Inc. was owned by Worcester County Newspapers, a media holding corporation for which Loren F. Ghiglione served as president.[21]

In May 1990, Thomas M. McAuliffe, president of First Class Radio Corporation, reached an agreement to purchase WMRC from Nanlo Inc.[18] The sale was approved by the FCC in August 1990 and the deal was completed in September 1990.[22] The sale price was not disclosed.

Logo from May 16, 2010 to January 12, 2017

In December 2006, Thomas M. McAuliffe II acquired the station from his father.[17][23]

Translators

In addition to the main station, WMRC is relayed by an FM translator.[24]

Call signFrequencyCity of licenseFIDERP (W)ClassTransmitter coordinatesFCC info
W267CD 101.3 FMMilford, Massachusetts140722150D42°9′19″N 71°32′53″W / 42.15528°N 71.54806°W / 42.15528; -71.54806 (W267CD)LMS

References

  1. 1 2 Broadcasting & Cable Yearbook 1999 (PDF). 1999. p. D-211. Retrieved April 19, 2017.
  2. ↑ "Station Information Profile". Arbitron. Archived from the original on March 1, 2010.
  3. ↑ The Ticker Below The Station Logo On The Upper Left-Hand Corner Of wmrcdailynews.com
  4. ↑ radioinsight.com
  5. ↑ patch.com
  6. ↑ Reiss, Mike (2006-07-06). "The drive is back to do play-by-play". The Boston Globe.
  7. ↑ "Ryder calls shots for arena action". Worcester Telegram & Gazette. 2007-03-01. WMRC (1490 AM) in Milford has signed with Entercom Radio to remain a Red Sox radio affiliate through 2009.
  8. 1 2 "WMRC history cards" (PDF). CDBS Public Access. Federal Communications Commission.
  9. ↑ "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  10. ↑ "Morning News, With Static". The Boston Globe. 2004-04-11. Ed Thompson may be the most powerful man in Milford. [...] Throughout his three decades on the Milford airwaves for WMRC-AM, criticism has often trailed the 55-year-old newscaster with the striking long, gray hair.
  11. ↑ "Milford to honor citizens". Worcester Telegram & Gazette. 1993-04-09. One award will go to Ed Thompson of Hopkinton, the news director of WMRC radio in Milford for serving the community for 26 years.
  12. ↑ "Station Profile brochure" (PDF). WMRC.
  13. ↑ Bickelhaupt, Susan (1993-10-15). "Local stations get their rewards". The Boston Globe. Classical radio station WBOQ-FM once again shared top honors as Station of the Year, this time with WMRC-AM in Milford.
  14. ↑ Bickelhaupt, Susan (1995-10-26). "Spinning the dial". The Boston Globe. Milford's WMRC-AM (1490), an adult music station, was named Station of the Year.
  15. ↑ "People: New chairman". Worcester Telegram & Gazette. 2003-02-11.
  16. ↑ Elliott, Deanna (2008-06-13). "No such thing as local radio?". Massachusetts Broadcasters Association.
  17. 1 2 "WMRC 1490AM Wins International Public Service Award". Blackstone Valley Daily. Archived from the original on July 8, 2011. Retrieved 2008-06-25.{{cite news}}: CS1 maint: unfit URL (link)
  18. 1 2 "McAuliffe is new owner of WMRC-AM". Worcester Telegram & Gazette. 1990-05-09. WMRC, the town's only radio station, has been purchased by a veteran Marlboro radio station manager from Worcester County Newspapers. Thomas M. McAuliffe, 55, of Hudson, finalized arrangements this week, and will begin working at the station while the Federal Communications Commission reviews the sale.
  19. ↑ "Public Notice Comment". FCC Media Bureau CDBS Public Access. 1983-08-12.
  20. ↑ "Public Notice Comment". FCC Media Bureau CDBS Public Access. 1984-07-06.
  21. ↑ "Mass. man buys Conn. newspapers". The Boston Globe. 1985-01-30. Loren F. Ghiglione is president of Worcester County Newspapers, a company that owns, in addition to The News, 11 weeklies, two tourist publications, a commercial printing operation and WMRC, a radio station in Milford, Massachusetts.
  22. ↑ "WMRC in Milford is sold". Worcester Telegram & Gazette. 1990-09-12.
  23. ↑ "Application Search Details BTC-2060918AAW". FCC Media Bureau CDBS Public Access. 2006-12-28.
  24. ↑ radio-locator.com
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