ViralNova is a curation site for clickbait,[1][2] launched in May 2013.[3] John Hermann of BuzzFeed described ViralNova as a connection between "the dark internet — chain-letter internet — and Facebook".[4]

Run by Scott DeLong, ViralNova was sold to Zealot Networks on 9 July 2015 for $100 million.[5] Zealot sold ViralNova to BumpClick, in April 2017 Function(x) announced that it was buying BumpClick for $25M. The lower value reflected declining site visitors.[1][6]

References

  1. 1 2 "Sillerman's Function(x) on clickbait buying spree". IQ Magazine. 3 April 2017.
  2. ↑ Burkeman, Oliver (30 October 2013). "What I found at Viral Nova, the future of the internet, will shatter your world". The Guardian. Retrieved 16 January 2015.
  3. ↑ Litel, Alex (2 December 2013). "A BuzzFeed in a Box: The Person Behind ViralNova". The Wire. Retrieved 16 January 2015.
  4. ↑ Hermann, John (11 November 2013). "How Internet Chain Letters Took Over The Media". Buzzfeed. Retrieved 16 January 2015.
  5. ↑ Reim, Garrett (11 November 2016). "After Financial Problems, Bid Underway to Acquire Zealot Networks & Remove Danny Zappin as CEO". Los Angeles Business Journal.
  6. ↑ "Press release: Function(x) and BumpClick Amend Terms of Binding Term Sheet To Eliminate Cash Payment at Closing". Function(x). May 11, 2017. Archived from the original on July 29, 2017.


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