Veridian Credit Union
FormerlyJohn Deere Employees Credit Union
Founded1934 (1934) in Waterloo, Iowa, United States
Number of locations
30 branches (2021)[1]
Area served
Waterloo/Cedar Falls, Cedar Rapids, Iowa City, Des Moines, & Omaha metropolitan areas and their surrounding communities.
  • Increase US$68,241,402 (2020)[2]
  • US$54,605,090 (2019)[2]
Total assets
  • IncreaseUS$5,127,999,280(2020)[2]
  • US$4,348,250,996 (2019)[2]
Websitewww.veridiancu.org

Veridian Credit Union is a credit union in the U.S. state of Iowa with assets over 5 billion USD and a member base of over 250,000.[3]

Its field of membership consists of:

Veridian was started in 1934 as John Deere Employees Credit Union in Waterloo, Iowa.[7][8] In 1984, it became the John Deere Community Credit Union of Waterloo when the local community were allowed to join.[7][8] In 1986, nearby residents in Cedar Falls also became eligible and it became the John Deere Community Credit Union.[7][8]

In 2004, Deere & Company asked the credit union not to use "John Deere" in its name to avoid trademark and company confusion because it was no longer affiliated with the company.[7][8] Members voted to approve changing the name to Veridian Credit Union on August 21, 2005,[9] with official use beginning in January 2006.[7][8] Its name is derived from the words "verdant" meaning green and growing, and "veritas" which is Latin for truth.[10]

As of 2020, its current CEO and president is Renee Christoffer.[11][2]

References

  1. ↑ "Locations". Retrieved 2021-07-28.
  2. 1 2 3 4 5 "Veridian Credit Union 2020 Annual Report" (PDF). Archived (PDF) from the original on 2020-04-20. Retrieved 2021-07-28.
  3. ↑ "Credit Union Details". mapping.ncua.gov. National Credit Union Administration. Retrieved 2021-07-28.
  4. 1 2 3 4 "Become a Member – Membership Requirements". Veridian Credit Union. Retrieved 2020-04-20.
  5. ↑ "Who can become a Veridian member?". Veridian Credit Union. Retrieved 2020-04-20.
  6. ↑ "How does Veridian define "family members"?". Veridian Credit Union. Retrieved 2020-04-20.
  7. 1 2 3 4 5 Balaban, RC (20 July 2005). "John Deere Community Credit Union to become Veridian". Waterloo Cedar Falls Courier. Retrieved 2015-12-06.
  8. 1 2 3 4 5 "What is Veridian's history?". Archived from the original on 2020-04-20. Retrieved 2020-04-20.
  9. ↑ Trainor, Jean (September 2005). "New Name Approved" (PDF). Community Advisor. Archived from the original (PDF) on 2005-09-22. Retrieved 2021-02-11.{{cite news}}: CS1 maint: date and year (link)
  10. ↑ DeWitt, Jennifer (21 July 2005). "Credit union will shed Deere name". The Quad-City Times. Retrieved 2015-12-06.
  11. ↑ "Veridian Credit Union: Private Company Information". Bloomberg Businessweek. Retrieved 2015-12-06.
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