Journalism

She started her career as a contributor for Eenadu News Daily in Chennai along with her husband, PhD., Research Scholar K.V. Sridhar Kumar, who worked as a photo journalist for Eenadu. Later he joined with film director Padma Shri P. Bharathi Raja, for learning and understanding the job of Film Direction. He was awarded Doctorate, for his out standing PhD Research work by the Governor of Tamil Nadu, in Chennai 2005. Later Dr. K.V. Sridhar Kumar changed his name as Gautham Kashyap for the Screen. Umarji Anuradha was recognized as the first woman staff reporter for Eenadu News Daily. She worked as an in-charge for the Eenadu Tamil Nadu edition. Later, since her husband Gautham Kashyap ( Dr. K.V. Sridhar Kumar) was absorbed as Film Script writer in Ramoji Film City, for Usha kiran Movies Films Division, she was transferred to Hyderabad. Umarji Anuradha wrote many articles, columns, features on various film personalities for Eenadu Cinema Page and Sitara Film Magazine on the name of Umarji Kumaran Kumaran is another pen name of Dr. K.V. Sridhar Kumar. Later she was promoted as desk in charge for Maharashtra Desk. She went on a special assignment to establish Mumbai Eenadu. She supervised the starting ceremony of Eenadu Mumbai Edition. She worked for Eenadu as Staff Reporter, as Cinema Desk In-Charge, and as Maharashtra Desk in charge. She was also Central desk in-charge for the central pages of all district editions of Eenadu daily news paper. Journalism and T.V. Serials.^[1]

Films

Umarji Anuradha debuted with writing a script for Ye Maaya Chesave directed by Gautham Vasudev Menon, with music by A.R. Rahman. The dialogues in the movie were so phenomenally popular that the name of this movie was referred to very often with her original name. Abhinandana Awards.^[2]

She has written four T.V. serials. Then she was introduced to the film field by Manjula Ghattamaneni, the daughter of famous Telugu hero Ghattamaneni Krishna and sister of famous Telugu hero Mahesh Babu. The meaning of this super hit feature film Ye Maaya Chesave, is 'What magic have you done?'. It is a 2010 Telugu-language romantic drama film story written by Gautham Menon, dialogues by Umarji Anuradha and directed by Gautham Menon. The music is by A.R. Rahman. The film stars Naga Chaitanya and Samantha Ruth Prabhu in the lead roles. It was produced by Manjula Ghattamaneni under the banner Indira Productions. Other credits include cinematography by Manoj Paramahamsa, dialogues by Umarji Anuradha and editing by Anthony Gonsalves. The film was simultaneously shot in Telugu as Ye Maaya Chesave and Tamil as Vinnaithaandi Varuvaayaa with a different cast and climax. The television rights were sold to Zee Telugu. The particular highlight of the movie is the climax part of it. Ye Maya Chesave became a super hit in Telugu language because of its very sensible dialogues with a positive climax. This film attracted the youth to movie theaters. This is the first super hit box office film for hero Naga Chaithnya and for the heroine Samantha Ruth Prabhu. With this film, Umarji Anuradha could get attention from the film industry and immediately she got two more offers like Gaganam, Hero Nagarjuna directed by famous director Radha Mohan, and 180, Siddartha, Nithya Menon, directed by Jayendran. Maro Charithra (in Telugu language it means "Another History"): Though Maro Charithra released later, this film started prior to Ye Maya Chesave. This was directed by Ravi Yadav (cinematographer of Hindi film Race), produced by famous producer Dil Raju. Gaganam (In Telugu language Gaganam means The Sky) was directed by Radha Mohan, (Aakasham).