Ultra Records

Type	Record label Publishing Artist management
Industry	Music
Founded	1995 (1995) New York City, New York, U.S.
Founder	Patrick Moxey
Key people	David Waxman (president)
Parent	Sony Music Entertainment
Website	ultrarecords.com

Ultra Records is an American record label owned by Sony Music Entertainment, which is a subsidiary of Sony Corporation of America. The record label has helped in bringing emerging artists and music genres into the mainstream spotlight. Established in 1995 in New York City by Patrick Moxey, a former executive of PolyGram and Virgin Records, Ultra Records has served as a creative hub for numerous highly successful electronic music artists. Among them are names such as MK, Benny Benassi, Armin van Buuren, Steve Aoki, David Guetta, Calvin Harris, Black Coffee, deadmau5, Carnage, Deorro, Kygo, Tiësto, Kaskade, Louis the Child, Sofi Tukker, and Anabel Englund.

Ultra Records has also cultivated an extensive collection of digital media assets including a YouTube channel with over 30 million subscribers,^[1] a Facebook page with 2.4 million Likes,^[2] an Instagram page with more than 525,000 followers,^[3] and a Twitter account with more than 588,000 followers.^[4]

In 2012, Ultra entered a global partnership with Sony Music.^[5] In December 2021, Sony Music fully acquired Ultra Records from Patrick Moxey.^[6] In January 2022, David Waxman, previously Head of A&R and General Manager, was appointed President of Ultra Records.^[7] While the acquisition brought about changes, Ultra Records’ mission to provide electronic music to a broad audience has remained.^[8]

Artists

• Adventure Club
• Anabel Englund
• Austin Millz
• Benny Benassi
• Boris Way
• Cash Cash
• Chet Porter
• Dvbbs
• Era Istrefi
• Gattüso
• Good Times Ahead
• Gordo
• Haux
• Icona Pop
• J. Worra
• Klingande
• Mahmut Orhan
• MK
• Party Favor
• Solardo
• Tommy Genesis
• Tripolism
• Twoxi

Awards

Ultra Music has received a Grammys for Benny Benassi's remix of Public Enemy's “Bring The Noise” (2008) and Skrillex’s remix of Benny Benassi's "Cinema" (2012), as well as being nominated in 2017 for Best Dance Recording with Sofi Tukker's “Drinkee,” Best Dance Electronic Album with Jean-Michel Jarre's “Electronic 1: The Time Machine”, and Best Music Film with Steve Aoki’s “I’ll Sleep When I’m Dead”.^[9] Ultra Music has also won the title of International Dance Music Awards' Best American Music Label 10 consecutive times.^[10]

Certifications

By 2017, Ultra Records (then Ultra Music) had received Diamond, Platinum, and Gold records worldwide.

• OMI's "Cheerleader" (Felix Jaehn Remix) has received 1× Diamond, 20× Platinum, and 7× Gold certifications globally.
• Steve Aoki and Louis Tomlinson, a member of One Direction, released their collaboration “Just Hold On,” which went Gold and Silver in 6 countries in four months.
• “Don’t Be So Shy (Filatov & Karas Remix)” by French singer and model Imany went 2× Platinum.
• Producer and DJ Deorro’s Latin crossover ballad “Bailar”, featuring Grammy Award-winning Merengue singer Elvis Crespo went multi-Platinum and Gold.
• Deorro's collaboration with Chris Brown “Five More Hours” earned 19× Platinum and 4× Gold certifications.
• “Paradise,” a collaboration between Benny Benassi and Chris Brown went certified Gold in 2016.
• Jesper Jenset's singles released on the label in partnership with Sony Music Norway "High" and "Painkiller" have become 2× Platinum and Gold in Norway, respectively.^[11]

Recent signings to the Ultra repertoire have acquired some charted titles:

• Lost Frequencies’ “Are You With Me” with multi-Platinum and Gold certifications across 14 countries.
• Pop singer Era Istrefi’s track “BonBon” went Gold in 4 countries.
• SNBRN’s “Gangsta Walk” went 2× Platinum.
• French producer Klingande went Platinum with his song “Somewhere New”.
• Grammy-nominated duo Sofi Tukker went certified Gold with their record “Drinkee”.
• Ultra's artist Kygo performed the Closing Ceremony of Rio's 2016 Olympics.^[12]

Synchs

Ultra Records releases are featured in films, television programs, video games, film trailers, and advertisements, including the following in 2016:

• Far East Movement – Get Up (Rattle) – The Secret Life Of Pets trailer
• Steve Aoki feat. Kid Ink – Delirious (Boneless) – War Dogs trailer^[13]
• Ludacris – Get Back – Smurfs: The Lost Village Trailer
• Kanye West – I Am A God – Assassin's Creed trailer
• Deorro feat. Elvis Crespo – Bailar – Just Dance 2017
• Dyro & Dannic – Raddical – Just Dance 2017
• Era Istrefi – BonBon – Just Dance 2017
• Flosstradamus, FKI 1st, & graves – Came Up feat. Post Malone & key! – Madden NFL ‘17
• Steve Aoki & Laidback Luke feat. Lil Jon – Turbulence – Madden NFL ‘17
• Steve Aoki – How Else feat. Rich the Kid and ILoveMakonnen – Madden NFL ‘17
• Kygo feat. Kodaline – Raging – FIFA 2017
• Neil Ormandy – Shoulders Of Giants – Lucifer Promo Campaign
• Anderson .Paak feat. ScHoolboy Q – SONOS In-Store POS Campaign
• Daktyl – Stay – Samsung Come Together Ad
• Busy Signal – Watch Me Now – Smirnoff’s Diageo Ad
• Deorro – Move On – T-Mobile Ad
• Flosstradamus feat. Travis Porter – Drop Top (Party Favor & Meaux Green Remix) – T-Mobile Ad
• Vic Mensa – U Mad – Apple Watch Ad
• Busy Signal – Everybody Move – LG Ad
• Deorro feat. Elvis Crespo – Bailar – Target Fall 2016 Ad
• Deorro feat. Elvis Crespo – Bailar – Target Halloween 2016 Ad
• Anderson .Paak feat. Schoolboy Q - Am I Wrong – Google Pixel “Low-Light Bikers” TV Ad^[14]

Partnerships

• Ultra Records has produced a series of long concert movies, including Steve Aoki’s Grammy-nominated I'll Sleep When I'm Dead (2016) documentary, as well as Kygo and Deorro's forthcoming concert documentaries.
• Ultra Music Festival and Ultra Records have partnered with one another to create a series of electronic music festivals worldwide.^[15]

Compilations

Dance music compilations that have been released via Ultra Records include the following:

See also

• List of record labels

References

External links

• Official website