| Industry | Horticulture, Agriculture |
|---|---|
| Founded | Logan, Utah (1974) by Demetrios Agathangelides |
| Headquarters | , |
Area served | worldwide |
Key people | Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz (company owners)[1] |
| Products | seeds, microgreens, gardening supplies, sprouting supplies, fermenting and home canning supplies |
| Website | trueleafmarket |
True Leaf Market is an organic seed and horticultural company based in Salt Lake City, Utah, United States.[2] It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.[3][4][5]
History
True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974[6][7][8] by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.[9][10][11][12][13] The company has since grown and merged with other companies, and has been renamed as True Leaf Market.[14] As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.[9][15] Today, True Leaf Market remains as one of the few hundred independently owned seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.[9]
Brands
True Leaf Market brands include the following.[6]
- Mountain Valley Seed Company[16]
- Wheatgrass Kits[16] (wheatgrass supplies)
- Bloom Master[18] (hanging baskets and other growing supplies)
- Living Whole Foods[20]
- Trellis + Co.[20] (fermenting supplies)
- Seeds By Design[21]
- Sustainable Seed Company[22]
- Mountain Valley Hybrid Seeds[22]
- Minute Soil[23]
- Kitazawa Seed Company[24]
Products
True Leaf Market products include:[25]
- Non-GMO seeds (for planting flowers, vegetables, herbs, cover crops, etc.)[25][26][25]
- Sprouting seeds for growing microgreens and other vegetables and plants[27]
- Kits for microgreens (vegetable green, harvested after sprouting as shoots)[28][29]
- Wheatgrass seeds, kits, juicers, and supplies
- Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
- Mason jar accessories, including fermenting kits, canning supplies, and sprouting lids
The company also sells its products with major retailers and wholesalers, including Costco.[30]
Community engagement
One of True Leaf Market's brands, Mountain Valley Seed Company, hosts the annual Ginormous Pumpkin Regatta at Oquirrh Lake in South Jordan, Utah every October.[31]
True Leaf Market also offers scholarships opportunities for students.[32][33]
References
- ↑ https://www.utahsown.org/profile/true-leaf-market
- ↑ "Pandemic Gardens Are Trending: Fears Over Food Shortages Lead First Timers to Get Growing". Peoplemag. Retrieved 2023-01-15.
- ↑ "True Leaf Market Seed Company, Author at Harrowsmith Magazine". Harrowsmith Magazine. Retrieved 2023-01-15.
- ↑ "True Leaf Market | Better Business Bureau® Profile". www.bbb.org. Retrieved 2023-01-15.
- ↑ Martina (2023-07-11). "Non-GMO and Organic Seeds E-commerce Market - Parker Garlitz of True Leaf Market". Start and Grow an Ecommerce Business | Successful Entrepreneurs Share Ecommerce Strategies and Online Marketing Tips. Retrieved 2023-01-15.
- 1 2 "True Leaf Market | About Us - Non-GMO Seed Company". www.trueleafmarket.com.
- ↑ https://www.causeofdeath100secs.net/bonus-how-cover-crops-promote-soil-health-feat-parker-garlitz-of-true-leaf-market/
- ↑ "HORT LIFE CHRONICLES: True Leaf Market". T.O. Plastics, Inc. Retrieved 2023-01-15.
- 1 2 3 Pioli, Katherine (March 1, 2014). "Utah's Mountain Valley Seed Company". Catalyst Magazine.
- ↑ Garlitz, Parker (2023-03-15). "Update: How We Expanded Our Product Offering And Grew Our Team To 200 Employees - Starter Story". www.starterstory.com. Retrieved 2023-01-15.
- ↑ "Fresh produce this summer and beyond: the story of my True Leaf Market partnership | Chicago Loves Panini". chicagolovespanini.com. Retrieved 2023-01-15.
- ↑ Garlitz, Parker. "True Leaf Market - Starter Story". www.starterstory.com. Retrieved 2023-01-15.
- ↑ Walls, Pat (2022-09-08). "6 Seed Selling Success Stories [2023] - Starter Story". www.starterstory.com. Retrieved 2023-01-15.
- ↑ "Mountain Valley Seed Co | Non-GMO, Heirloom & Organic Seeds - Free S&H". www.trueleafmarket.com.
- ↑ Staff (2022-05-13). "Fueled by Digital Tools, An Independent Seed Supplier Reaches Customers Nationwide". Connected Commerce Council. Retrieved 2023-01-15.
- 1 2 3 "Wheatgrass Kits.com New Home - Organic Wheat Grass Grow Kits & Seeds". www.trueleafmarket.com.
- ↑ "HandyPantry.com New Home | Organic Sprouting Seeds, Kits & Supplies". www.trueleafmarket.com.
- ↑ "Bloom Master Planters - Hanging Baskets & Deck Planter Box Systems". www.trueleafmarket.com.
- ↑ "StackandGrow.com | New Home of Stack & Grow Stackable Planter Pots". www.trueleafmarket.com.
- 1 2 "Trellis + Co | Stainless Steel Mason Jar Lid Accessories - Free S&H". www.trueleafmarket.com.
- ↑ https://www.seedsbydesign.com/
- 1 2 Market, True Leaf. "Independent Seed Companies Cooperate in Wake of Paradise, California Wildfire". www.prnewswire.com. Retrieved 2023-01-15.
- ↑ https://www.seedsbydesign.com/index.cfm/fuseaction/staff.detail/persID/5/index.htm/
- ↑ "Kitazawa Seed Company | Asian & Oriental Vegetable & Herb Seeds". KitazawaSeed. Retrieved 2023-01-15.
- 1 2 3 Hernandez, Rebecca Ory (September 11, 2015). "Good Seeds". Devour Utah.
- ↑ June 15, Posted-; P.m, 2011 at 1:52. "MOUNTAIN VALLEY SEED". www.ksl.com.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ↑ "Growing Microgreens and Sprouts Part 3: Growing and Eating". KUED (Utah State University).
- ↑ Stephenson, Kathy (February 18, 2011). "Microgreens: Harvest for all seasons". The Salt Lake Tribune.
- ↑ "Microgreens: Harvest for all seasons". The Salt Lake Tribune. Retrieved 2024-01-15.
- ↑ Roseboro, Ken (December 28, 2015). "Non-GMO trend hits the seed industry". The Organic & Non-GMO Report.
- ↑ Gardiner, Jen (October 20, 2018). "Thousands show up for annual Ginormous Pumpkin Regatta in South Jordan". ABC 4.
- ↑ "True Leaf Market Scholarship Opportunity (Penn State College of Agricultural Sciences)". True Leaf Market Scholarship Opportunity (Penn State College of Agricultural Sciences).
- ↑ "$1000 Demetrios Agathangelides Agricultural Sciences Scholarship". www.trueleafmarket.com.
