Tribevine, Inc.
TypePrivate company
IndustryInternet
FoundedOulu, Finland, Finland (2008)
HeadquartersOulu, Finland
Key people
Juho Risku, Co-Founder in 2008, CEO, Riku Karjalainen, Co-Founder, Ossi Karhunen, Co-Founder, Mikko Hopia, Co-Founder, Ville Jurkkala, Co-Founder
Websitewww.tribevine.com

Tribevine is a company that collects sports and outdoor gear information using crowdsourcing into a user edited semi structured product information database.[1][2] In effect it is a Wikipedia-type of free / open community edited product information database, where users can add their own items, enrich the existing items as well as rate and review them.[3][4][5] Right now most of the content is climbing, mountaineering, ski touring and other mountain sports related. The business model of Tribevine relies on crowdsourcing of market research information.[6] Tribevine has been established in 2008 by Juho Risku and four other co-founders.[1] In 2011 Tribevine was selected to present at the Nordic Venture Forum among the roughly 50 other most promising start-ups from the northern Europe.[7][8]

How It Works

Tribevine gets the initial set of data from brand owners. Users can then edit this information, rate and review the products as well as add new products. As a part of this refining process Tribevine sees the users' relation to products and activities, information which is then used to match the products and the users that are interested in those products. Tribevine also re-packages and sells non identifiable market research data which is based on users activities in the system.[9]

History

See also

References

Citations

  1. 1 2 3 ArcticStartup, Anna Bessonova (March 2011). "Tribevine To Launch Public Beta". Retrieved 2011-10-29.
  2. ↑ "Oulu-based company uses the Internet's new business model". Retrieved 2011-11-06.
  3. ↑ Hightech Forum / Kaleva. "Google Translate: Tribevine beta will be opened". Retrieved 2011-11-06.
  4. ↑ "Electronic Mountain Leader, Tribevine". Retrieved 2011-11-06.
  5. ↑ Machiavelli_g. "Live Journal, Tribevine". Retrieved 2011-11-06.
  6. ↑ Angellist. "Angellist, Tribevine". Retrieved 2011-10-29.
  7. ↑ E-unlimited. "Nordic Venture Forum 2011, presenting companies". Retrieved 2011-10-29.
  8. ↑ Kauppalehti. "Google Translate: Kauppalehti, New Finnish start-up business upswing". Retrieved 2011-11-02.
  9. ↑ tribevine.com (November 2011). "About". Retrieved 2011-12-02.
  10. ↑ Finnish Trade Register. "YTJ - Tribevine Oy". Retrieved 2012-03-04.
  11. ↑ Yahoo News (February 2012). "IFMGA and Tribevine into co-operation". Retrieved 2012-03-04.


Other references

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