The Luupe
TypePrivate limited company
IndustryCreative/technology
Founded2019
FounderKeren Sachs
ProductsCreative services
Number of employees
13
Websitetheluupe.com

The Luupe is a global online platform and community of women and non-binary photographers[1] who collaborate to provide diverse content for brands. The Luupe was founded in 2019 by Keren Sachs[2][3][4] and is headquartered in New York City.[5]

History

Before creating The Luupe, Keren Sachs was the Director of Content Development at Shutterstock,[6][7] where she helped create Offset,[7] Shutterstock's premier content library. Sachs has spent most of her career working with photographers and businesses to shape their visions[8][9] and has held content roles at National Geographic Society and Martha Stewart Living Omnimedia.[10] Responding to what she saw as an absence in brands hiring women photographers, Sachs created The Luupe, with the mission to get more women behind the lens and generate income for themselves.[3] As brands increase the amount of content they release on various channels and prioritize capturing diverse perspectives,[11] the need for diverse photographers increases as well.[12][2]

The Luupe has been operating since the beginning of 2019 and their work has been featured in The New York Times[13] and Fast Company.[14]

In September 2022, The Luupe founder Keren Sachs was included in .INC's Female Founders 100 list "for helping diverse photographers and content creators secure mutually beneficial relationships with top brands."[15]

Current Operations

The Luupe provides photographers with opportunities to network with each other, share technical tips, negotiation strategies, portfolio reviews, job opportunities,[3] and uses their blog to create stories on women and visual culture.[3]

The Luupe team brings new photographers into their community through an open submission process, selecting photographers based on experience, vision, and geographical location. For photographers who are not accepted into The Luupe's community, the team often provides feedback on how to improve their work.[1]

The photographers selected are given profiles with information about their past work. When brands and organizations contact The Luupe to collaborate on a project, The Luupe recommends a photographer or team of photographers in multiple locations and often manages the creative and production process.

References

  1. 1 2 Khareghat, Melanie. "11 tips for connecting with the clients you want". Affinity Spotlight. Retrieved May 18, 2021.
  2. 1 2 "37 Ways You Can Support Women Photographers". PhotoShelter Blog. March 10, 2021. Retrieved May 18, 2021.
  3. 1 2 3 4 "Changing the Future of Commercial Photography". www.linkedin.com. Retrieved May 18, 2021.
  4. ↑ "This Week in Photography: Supporting Women". A Photo Editor. March 26, 2021. Retrieved May 18, 2021.
  5. ↑ "Adorama: The Podcast: Keren Sachs: CEO & Founder of The Luupe on Apple Podcasts". Apple Podcasts. Retrieved May 18, 2021.
  6. ↑ TWiP Interviews: Scott Braut & Keren Sachs, retrieved May 18, 2021
  7. 1 2 Zavos, Alison (December 16, 2014). "We Interviewed Keren Sachs About What it Means to Be a Photographer Represented by Offset". Feature Shoot. Retrieved May 18, 2021.
  8. ↑ "Winners of the 3rd CEPIC Stock Photography Awards | CEPIC". Retrieved May 18, 2021.
  9. ↑ Yehuda, Shenhav (June 19, 2018). "Meet the Former Shutterstock Executives — Turned Wemark Advisors". Medium. Retrieved May 18, 2021.
  10. ↑ "Keren Sachs- Director of Photography". A Photo Editor. May 12, 2008. Retrieved May 18, 2021.
  11. ↑ Ossola, Alexandra (May 16, 2019). "A new photography platform seeks to bring the female gaze to advertising". Quartz. Retrieved May 18, 2021.
  12. ↑ "Jasmine DeFoore — Diversity in Photography – Resources". Jasmine DeFoore. Retrieved May 18, 2021.
  13. ↑ Griffith, Erin (May 6, 2020). "People Are Panic-Buying Meat, Toilet Paper … and Pelotons?". The New York Times. ISSN 0362-4331. Retrieved May 18, 2021.
  14. ↑ Dishman, Lydia (February 11, 2020). "Embattled WeWork charts a path forward with a tasty proposition for food startups". Fast Company. Retrieved May 18, 2021.
  15. ↑ "The Luupe is on Inc.'s 2022 Female Founders 100 list". Inc.com. Retrieved September 27, 2022.
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