SportsAid is a UK charity that helps British athletes, typically 12-18 whose parents are their only other means of support.[1] The charity helps these athletes by giving them cash awards to help them meet the cost of training and competing.

Overview

In a typical year more than 1,500 sporting prospects receive SportsAid Awards of around £1,000 funded by the charity's partners, donors and supporters. These include Lloyds TSB,[2] Asda,[3] Eversheds,[4] Hogarth,[5] Founded[6] and the Jaguar Academy of Sport.[7][8]

At the London 2012 Olympic and Paralympic Games two-thirds of the British athletes were SportsAid alumni,[9] winning 20 Olympic and 27 Paralympic gold medals between them. Famous alumni include Sir Bradley Wiggins, Dame Sarah Storey, Sir Steve Redgrave, David Weir CBE, Sir Chris Hoy, Baroness Grey-Thompson and Sir Ben Ainslie.[10]

London 2012 generated a lot of support for SportsAid's work and to maintain this in 2013 the charity launched a new campaign called "I Will". This campaign is led by a film directed by Morgan Hutchins and produced by Hogarth and Founded which is available on YouTube.[11] Called "I Will Be Next", it features ten SportsAid athletes with big aspirations.

Once a year SportsAid holds its One-to-Watch Award at its annual SportsBall in London. Previous winners include Tom Daley, Team GB hockey player Harry Martin,[12] sprinter Sally Brown[13] and gymnast Courtney Tulloch.[14]

SportsAid is registered in England and Wales as charity 1111612[15] and in Scotland as Scottish Sports Aid SC 000468.[16]

Catherine, Duchess of Cambridge, has been patron of SportsAid since April 2013.[17]

See also

References

  1. ↑ "SportsAid: Who We Help".
  2. ↑ "Lloyds TSB Local Heroes". Lloyds TSB. Retrieved 5 March 2013.
  3. ↑ "Asda Athletes". Asda. Retrieved 5 March 2013.
  4. ↑ "Eversheds". Eversheds. Retrieved 5 March 2013.
  5. ↑ Hogarth Worldwide
  6. ↑ "Founded". Founded. Archived from the original on 29 November 2012. Retrieved 5 March 2013.
  7. ↑ "Jaguar Academy of Sport". Jaguar. Retrieved 5 March 2013.
  8. ↑ SportsAid - Partners
  9. ↑ "ABS-CBN News". ABS-CBN News. Retrieved 5 March 2013.
  10. ↑ "SportsAid Alumni". SportsAid. Retrieved 5 March 2013.
  11. ↑ I Will Be Next - YouTube
  12. ↑ "Harry Martin Wins SportsAid One-to-Watch Award". England Hockey. Retrieved 5 March 2013.
  13. ↑ "Sally Brown wins SportsAid One-to-Watch Award". BBC. Archived from the original on 7 February 2012. Retrieved 5 March 2013.
  14. ↑ "Courtney Tulloch wins SportsAid One-to-Watch Award". BBC. Retrieved 5 March 2013.
  15. ↑ "Charities Aid Foundation registration". Charity Commission. Retrieved 5 March 2013.
  16. ↑ "Scottish Sports Aid". Scottish Sports Aid. Retrieved 5 March 2013.
  17. ↑ Duchess Kate to become patron of three new charities - TODAY.com
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