Sponsor
Promotional poster
Also known asDesire
Genre
Created byiHQ[1]
Written by
  • Han Hui-jeung
  • Lee Joo-hee
(formerly, Park Kye-Hyung)
Directed byLee Cheol (formerly, Kwak Ki-won)
Music byHong Seung-hyun (Fara Effect)
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Executive producers
  • Park Jong-jin
  • Heo Hwan
  • Jeong Jin-yong
Producer
  • Choi Jae-Soon
Running time55 minute
Production companyVictory Contents[2]
Original release
NetworkiHQ Drama, MBN
ReleaseFebruary 23 (2022-02-23) –
April 6, 2022 (2022-04-06)

Sponsor (Korean: 스폰서; RR: Seuponseo)[3] is a 2022 South Korean television series starring Lee Ji-hoon, Han Chae-young, Ji Yi-soo and Koo Ja-Sung.[4][5] The drama is described as another Penthouse.[6] It was scheduled to premiere on iHQ on November 29, 2021 but postponed to February 2022 with a plan to simultaneous air on MBN along with iHQ.[7] It premiered on MBN simultaneously with iHQ from February 23, 2022.[8]

Synopsis

A romance thriller between four men and women running like a runaway locomotive toward different desires, including success, revenge, children and love.

Cast

Main

Supporting

Special appearance

Production

Development

  • Originally, the series title was Desire, but the title was changed to Sponsor as the director was changed from PD Kwak Ki-won to PD Lee Cheol. The writer was also changed to Han Hui-Jeung.[19][20]
  • President Park Jong-jin told iHQ, “The series is very realistic because it is based on a true story.[21]
  • The drama is the first project of the new channel.

Ratings

Average TV viewership ratings (nationwide)
Ep. Original broadcast date Average audience share
(Nielsen Korea)[22]
1 February 23, 2022 1.2%
2 February 24, 2022 1.4%
3 March 2, 2022 1.1%
4 March 3, 2022 1.2%
5 March 10, 2022 1.2%
6 March 16, 2022 0.9%
7 March 17, 2022 0.9%
8 March 23, 2022 0.5%
9 March 24, 2022 1.2%
10 March 30, 2022 0.5%
11 March 30, 2022 0.9%
12 April 6, 2022 0.931%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC and EBS).

References

  1. ↑ "[단독] '스폰서' A작가, 이지훈 연락에 "오해했다, 죄송" 갑질 의혹 일단락 | 방송 : 네이트 연예". 모바일 네이트 뉴스 (in Korean). Retrieved November 14, 2021.
  2. ↑ m.rpm9.com (November 12, 2021). "김강현, IHQ 개국 첫 드라마 '스폰서' 캐스팅…흥신소 사장 役 예정". RPM9.com - 자동차 매거진 (in Korean). Retrieved December 27, 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)
  3. ↑ "Desire (Korean Drama, 2021, 욕망)". HanCinema. Retrieved October 25, 2021.
  4. ↑ "이지훈·한채영 IHQ 개국 드라마 '스폰서' 11월 29일 첫방송". 스타뉴스 (in Korean). October 25, 2021. Retrieved October 25, 2021.
  5. ↑ "이지훈 한채영 '욕망' 측 "'스폰서'로 제목 변경, 연출자 교체"(공식입장)". October 5, 2021.
  6. ↑ 조선일보 (May 20, 2021). "'개국' IHQ 그리고 '욕망', 제2의 tvN·제2의 펜트하우스 될 수 있을까 [종합]". 조선일보 (in Korean). Retrieved January 2, 2022.
  7. ↑ Yoon Seong-Yeol (November 26, 2021). "'스폰서' 첫 방송 연기..내년 2월 MBN과 동시 편성 논의 [공식]" [The first broadcast of 'Sponsor' is postponed.. Discussion of simultaneous programming with MBN in February of next year [Official]]. Star News (in Korean). Naver. Retrieved November 26, 2021.
  8. ↑ Jeong Seo-hee (January 11, 2022). "갑질 논란→편성 연기…시끌했던 '스폰서', 내달 23일 첫방" [Gapjil Controversy → Arrangement postponed... 'Sponsor', which was noisy, first aired on the 23rd of next month] (in Korean). SPOTV News. Retrieved January 11, 2022 – via Naver.
  9. ↑ 기자, 안하나 Mbn스타. "김윤서 '욕망' 합류...이지훈-한채영과 호흡". n.news.naver.com (in Korean). Retrieved February 15, 2022.
  10. ↑ Jeon Hyo-jin (November 16, 2021). "김강현, '스폰서' 출연" [Kang-Hyeon Kim to appear in 'Sponsor'] (in Korean). Sports Donga. Retrieved November 16, 2021 – via Naver.
  11. 1 2 Park So-yeon (August 31, 2021). "[방송소식] 박근형-김정태-이윤미, IHQ 드라마 '욕망' 합류" [[Broadcasting News] Park Geun-hyung, Kim Jeong-tae, and Lee Yoon-mi join the IHQ drama 'Desire']. Yonhap News (in Korean). Retrieved August 31, 2021 – via Naver.
  12. ↑ Ahn Ha-na (February 22, 2022). "박근형-이윤미, 웃음이 끊이지 않는 화기애애한 분위기(스폰서)" [Park Geun-hyung and Lee Yoon-mi, a friendly atmosphere with constant laughter (sponsor)] (in Korean). MBN. Retrieved February 22, 2022 – via Naver.
  13. ↑ Lim Eui-jeong (November 19, 2021). "한슬, 드라마 '스폰서' 신 스틸러로 등장..한채영과 호흡" [Han Seul appears as a new stealer in the drama 'Sponsor'... Breathing with Han Chae-young] (in Korean). Herald POP. Retrieved November 19, 2021 – via Naver.
  14. ↑ Lee Seul-bi (February 9, 2022). "김희정, '스폰서' 출연…한채영과 호흡" [Kim Hee-jung to appear in 'Sponsor'... Breathing with Chaeyoung Han] (in Korean). Sports Donga. Retrieved February 9, 2022 – via Naver.
  15. ↑ Ahn Byung-gil (February 11, 2022). "정민규, 드라마 '스폰서' 출연…한채영-이지훈과 호흡" [Jung Min-gyu to appear in the drama 'Sponsor'... Chaeyoung Han - Breathing with Jihoon Lee] (in Korean). Sports Kyunghyang. Retrieved February 11, 2022 – via Naver.
  16. ↑ Ahn Byung-gil (February 16, 2022). "조효인, 드라마 '스폰서' 출연[공식]" [Jo Hyo-in to appear in the drama 'Sponsor' [Official]] (in Korean). Sports Kyunghyang. Retrieved February 16, 2022 – via Naver.
  17. ↑ Choi Na-young (March 15, 2022). "박준금 '스폰서' 특별출연..매운맛 연기로 인물들 관계 헤집는다" [Park Joon-geum's special appearance in 'Sponsor' ..sweet relationship between characters with spicy acting] (in Korean). OSEN. Retrieved March 15, 2022 – via Naver.
  18. ↑ Kim Bo-young (March 22, 2022). "스폰서' 이루, 국제변호사 '마이클'로 등장…한채영과 무슨 관계?" [Sponsor' Yiru appears as international lawyer 'Michael'... What is your relationship with Han Chae-young?] (in Korean). E-Daily. Retrieved March 22, 2022 – via Naver.
  19. ↑ "[단독]이지훈X한채영 '욕망'→'스폰서'로 제목 변경…연출자도 교체". 네이트 뉴스 (in Korean). Retrieved October 27, 2021.
  20. ↑ "[단독]이지훈X한채영 '욕망'→'스폰서'로 제목 변경…연출자도 교체". SPOTV NEWS (in Korean). October 5, 2021. Retrieved February 7, 2022.
  21. ↑ "'욕망' 감독 "실화 기반이지만, 밝힐 수 없어"". hankyung.com (in Korean). May 20, 2021. Retrieved October 27, 2021.
  22. ↑ "스폰서 : 시청률" [Sponsor: ratings]. Naver (in Korean). Retrieved March 10, 2022.
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