Skore condoms
OwnerTTK Group
CountryIndia
Introduced2012 (2012)
Websiteskorecondoms.com

Skore condoms is India's second largest condom brand.[1] Launched in 2012, Skore is manufactured by TTK Group.[1]

History and marketing

After losing brands Kohinoor and Durex, TTK Group launched Skore condoms.[2] With branding and marketing support from McCann, Skore was positioned as a pre-marital pleasure enhancer. This campaign was named one of ten most successful launches in Nielsen's 2016 evaluation of 16,000 brand launches in India.[3] Skore went from being a ₹40 crore brand in 2013 to a ₹70 crore brand in 2015.[2]

In 2014, Skore launched a mobile app to help locate pharmacies in a city[4] and order them discretely.[5] By 2015, Skore was the third largest condom brand in India, and by 2018, it became the second largest condom brand in the country.[1] In 2016, Skore roped in West Indies cricketers Dwayne Bravo and Chris Gayle as brand ambassadors.[6][7] In 2019, Skore ventured into other products of sexual wellness including lubricant gel, and pheromone spray.[8][9]

References

  1. 1 2 3 "How Chennai-based TTK Group got its mojo back in the complicated Indian condom industry". Financial Express. 2018-07-30.
  2. 1 2 "Here's how Skore outscored competitors to become the third largest condom brand in India". Economic Times. 2016-06-29.
  3. ↑ "How TTK Group, pioneers in condom manufacturing in India created the Skore brand". The News Minute. 2018-05-28.
  4. ↑ "Indian condom brand Skore launches mobile app to help you locate pharmacies". Tech In Asia. 2014-01-13.
  5. ↑ "Now an app to avoid condom blushes". Deccan Chronicle. 2014-01-27.
  6. ↑ "Chris Gayle, Dwayne Bravo to endorse Skore condoms". The Economic Times. 2016-08-25.
  7. ↑ "Skore Condoms ropes in Bravo and Gayle as brand ambassadors". Business Standard. 2016-08-24.
  8. ↑ "Skore forays into sexual wellness segment". The Business Line. 2019-08-28.
  9. ↑ "Condom maker Skore out with pheromone spray". AFAQs. 2019-11-01.
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